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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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An Integrated Approach to Audience Engagement

Media Cause

We may call the different steps by different names, but overall, we’ve agreed these are the general phases. And for those who don’t yet support you, advocacy can provide an alternative “way in” for people who may not be receptive to fundraising ask out of the gate.

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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

There is also an increased emphasis on data privacy as third-party cookies are beginning to be phased out. So, even with third-party cookies phasing out, tools like GA4 (a first-party cookie) will not always capture a complete picture. There likely will always be something in place that allows users to block all cookies.

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Design by the User, with Inspiration from New York Fashion Week

Forum One

While digital design isn’t showcased in the same forums as fashion, I’m proud to say that we at Forum One take these lessons to heart, striving for participant- or audience-led design that bring fresh and relevant perspectives to every aspect of our work. The inspiration from Introspective Innovations has stayed with me, for months later.

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Words to Avoid—2022 Edition

Candid

With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. By asking your audience, co-workers, etc. A new year brings a commitment to change and improvement for many people.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. This can help create a memorable connection with your audience.

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When to Revisit and Revise Your Brand Narrative

Forum One

Even when an organization works hard to create a consistent brand, a brand by itself doesn’t guarantee that you will be able to reach your audience and share why your work should matter to them. Do we need to let audiences know about this change as part of the narratives? Are there alternative ways to describe the work that we do?