Alternative Audience Language Phase 
Candid
JANUARY 24, 2022
With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. Many organizations that use this language exist because there is something that can be done. Disappointed?
sgEngage
AUGUST 23, 2023
Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. This can help create a memorable connection with your audience.
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Forum One
APRIL 6, 2021
Even when an organization works hard to create a consistent brand, a brand by itself doesn’t guarantee that you will be able to reach your audience and share why your work should matter to them. Do we need to let audiences know about this change as part of the narratives? Are there alternative ways to describe the work that we do?
sgEngage
APRIL 18, 2022
Consider your audience’s demographics and group audience members based on shared characteristics. You can boost perception by using sufficient color contrast between the foreground and background, adding alternative text to images and videos, and creating audio descriptions for text when necessary.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2014
This is where you identify the learning goals, audience needs, existing knowledge, and other background by doing audience research. Ideally, audience research should be done before you design your workshop or course. I feel strongly that to keep audiences engaged, they have to be moving.
Museum 2.0
DECEMBER 3, 2019
I love alternative history novels. I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. I tried to picture an alternative with AleiaBrown and Adrianne Russell ’s # MuseumsRespondtoFerguson and LaTonya S. But I couldn’t get there.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 16, 2011
The Mayo Clinic has addressed in its social media policy – many nonprofits have borrowed their language. It looks at communications in three phases with each having specific metrics. The messages or story is created, shared via intermediaries and consumed by a target audience that takes action. 2-4 hours per week.
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