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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Social SEO and the Rise of Alternative Search

Media Cause

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Remember to track these links to know where this organic traffic is coming from. Learn more about our social media services.

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

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Grants management software

Bonterra

Integrate our analytics tool directly into workflows to drive real-time automation, decision-making, and consistency across your entire grants management process. Having alternate approvers within the workflow has also made such a difference for our team. What is the best way to track grants?

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. Research The first step is finding as much information as you can from your existing analytics.