Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. What are Google Analytics goals?

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Benchmarking also helps you identify and track key fundraising metrics.

How Small Organizations Can Be Successful with Analytics

Connection Cafe

W hen thinking about how to evolve, mature, and grow, it seems few small shops consider the potential and possibility analytics could bring to the ir work because : . With only a few people on staff , they’re concerned the office is too small for analytics .

Understanding Volunteers and Donors With Analytics

Connection Cafe

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

5 Google Analytics Stats To Track Fundraising Success


Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? With ecommerce tracking, calculating what each donor is worth from individual traffic sources is made possible.

Stats 201

Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Where are my analytics located?

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. We all track giving, but taking and analyzing the data can help us become more strategic. For instance, if you are in higher education it might be wise to track reunion attendance or if you’re a cultural organization, you should be tracking gala attendance.

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

On your run this morning, did you turn on an app to track progress towards your goals? When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Nonprofit Technology Artificial Intelligence Artificial Intelligence for Nonprofits big data Data Science Data Technology predictive analytics Prescriptive Analytic

How can Big Data Analytics help in delivering personalized learning


Big data analytics tracks individual performance, automates assessments, boosts knowledge retention, and increases training ROI. Here is how you can deliver personalized learning with Big Data Analytics

Tracking Data for Small Colleges

Connection Cafe

Tracking important data is one of those key functions that all nonprofits should be doing at some level. What is the realistic time that I or we can spend on tracking with all our other duties? For those who are already tracking data, ask yourselves what is this data providing me? Are we simply tracking it because we have always tracked it? Be choosey on what you are tracking. If you have not been tracking reunion then start.

Track 126

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Track backs, located under the social tab, shows you who has been linking back to your website.

5 Key Social Media Analytics Your Nonprofit Needs To Track


Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them. If your nonprofit is struggling with what analytics to start tracking, here are a few, on the most prominent social networking sites, to get you started.

Setting up Goals in Google Analytics


There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

Goal 138

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard and the second and third posts for a tour through some of the most useful reports around visitors & even more exciting reports about visitors and the fourth post on excluding internal traffic from Google Analytics reports. When you think of search engines, you probably think of Google, but maybe not Google Analytics.

Search 186

Twitter Analytics And Your Nonprofit


Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Analytics. Twitonomy is perhaps the most robust analytics platforms available.

How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. Analytics Email Tech + Tools

5 Social Media Analytics Your Nonprofit Should Care About


Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. We’re tracking not only the performance of our Twitter account, but we’re also […]. The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech

Tracking site search with Google Analytics

Allegiance Group

What would you say if I told you that Google Analytics can tell you exactly what visitors on your site are looking for, and whether they’re finding it, and that you can turn on this feature in just 2 minutes, with no technical skills required? The feature is site search tracking, and it’s the easiest, most powerful feature in Google Analytics that you’re probably not using. I’m talking mostly about Google Analytics today.

Better donation analytics with eCommerce tracking in Google Analytics

Allegiance Group

Web analytics is all about goals, and the all-important goal is donations. If you’re tracking donations as a goal in Google Analytics , you’re already ahead of the curve, gathering great data about these valuable users and how they behave on your site. There’s a serious limitation that comes with Google Analytics goals: they track key actions, but no related information. Then, you’ll submit the transaction to Google Analytics.

SociafyQ - Free Social Media Tracking and Analytics

Wild Apricot

But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Even for nonprofits on a tight budget, there are plenty of good monitoring tools.

 How a Business Benefits from Social Media Analytics

Confessions of a Non-Profit Executive Director

A business has to keep track of the feedback to get the most out of social media marketing. Collecting data on clicks, likes, and shares are achieved by using social media analytics software. Social media analytics ensures a business understands its clientele better through competitors.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M.

How to check whether you are tracking visitors (and conversions) across your websites in Google Analytics (aka cross-domain tracking)

Allegiance Group

When a site visitor goes from your main website to your donation page, is Google Analytics (GA) tracking their visit across each of your domains as one visit, or a series of separate visitors? If you don’t have cross-domain tracking enabled, your campaign goals aren’t accurately being attributed to the correct source, preventing you from seeing which channels are performing best / worst. How do you check if you have cross-domain tracking enabled? Analytic

Track 66

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

Wherefore Universal Analytics

Allegiance Group

Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. What Makes Universal Analytics So Different? There are a few things that make Universal Analytics different from Google Analytics. With standard Google Analytics, the focus has always been on the visit. ” With Universal Analytics, it becomes possible to link those three visits. Analytics

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

Intro to Google Analytics - Part 4

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

Rate 127

Did Blackbaud finally fix conversion tracking?

Confessions of a Non-Profit Executive Director

For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically. Strangely, the Google Analytics code on this page would get switched to something generic that applies to all of the pages. I will be tracking this closely of course.

Track 55

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. How do I track KPIs? See Twenti's Analytics Services.

Track 52

Nonprofit Website Analytics: Why And What You Should Care About


Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are important because they let you know who’s on your site, where they came from, what the looked at when they were there, and where they went after.

YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet

AFP Blog

YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet : YouTube continues to beef up analytics support on the front and back ends of the video sharing platform with the introduction of Campaigns. Described as a "digital thermometer," essentially this tool can be used to set goals for the number of desired views with real-time tracking for pinpointing progress

Track 126

Analyze This - Event Fundraising Analytics

Connection Cafe

This realization about event fundraising analytics was reinforced during recent conversations with Alan Cooke at Convio and Jeff Shuck at Event 360. Gift size is an interesting metric to track because it can be influenced by various factors, such as how easy it is for a person to give, or by gift levels presented on a donation form. Author: Emma Zolbrod. Shortly after my son was born, he was weighed and measured. And so it began: A new life surrounded by numbers.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. Track Your Demographics. do not have e-commerce tracking set up in their Google Analytics accounts.

Can Data Bring Foundations and Nonprofits Closer?

Connection Cafe

Without question, our ability to track and measure outcomes and the impact of social good initiatives has expanded considerably over the past several years. One of the biggest changes we’ve seen in the nonprofit sector is that we now have the technology to power this type of outcomes-centered measurement and program tracking. Foundations Outcomes + Impact Analytics big data data for nonprofits Foundations Management grant tracking Outcomes Measurement

Intro to Google Analytics - Part 3

Connection Cafe

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Visitor location is determined by the IP address they are visiting from, but Google also tracks language, which is determined by the settings on a visitors’ computer.

Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post].

Design 175

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. Event

Rate 139