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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. However, they also take more work to retain. Donor Movement Across Channels.

Offline 209
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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5 New Google Analytics Statistics For Nonprofits

TechImpact

Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

Analytics 223
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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Giveffect, for example, captures and aggregates check-in and check-outs at multiple levels: shift level, event level, and volunteer level. Shift Tracking: Track shifts and offer volunteers visibility and access to their shifts on a variety of devices with shift tracking technology.

Volunteer 273
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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Retailers know all the ways you engage with them online and offline. Myth 1: Getting to Know Prospects is Manual Work.

Gift 69
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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Retailers know all the ways you engage with them online and offline.

Gift 52