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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. When it comes to observing data, IAEE likes to focus on metrics including product and publication downloads, event registrations, email interaction, social media engagement, volunteer signups, and donations.

Data 210
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Information: The Better Half of IT

sgEngage

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Data gives us context.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Your donation platform can help you distinguish one donation from another. This granular-level data uncovers the precise path a donor took on your website that led to a donation. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period.

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How to Start Your Data Analytics Journey

Association Analytics

With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities. Use data at department and leadership meetings – Sharing some visualizations is a very impactful way to bring metrics to life. Use dashboards in meetings to entrench data into your culture.

Analytics 169
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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Nonprofit Healthcare Data Integration By aggregating data onto one accessible platform, nonprofit healthcare organizations can deliver better results through strategic growth. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions.

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A Step-by-Step Approach to Personalization

Forum One

In an ideal world, organizations can be aggregating these data points to build a comprehensive marketing strategy; but in reality, most organizations aren’t fully utilizing basic data sources to make informed decisions about their marketing. This includes: Email databases Website analytics CRM systems Online giving platforms.

Personal 101
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Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. A lot of people and organizations have also created causes pages that don't even offer the ability to donate through NetWork for Good.