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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This is especially easy if WordPress or another simple CMS is being used.

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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Keywords everywhere shown for “Nonprofit SEO” 2. Below you can see how this shows up in our annual traffic in Google Analytics: 3. The post 8 Best SEO Tips for Nonprofit Strategy in 2024 appeared first on Whole Whale.

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

Well, with Google AdWords you can. However for those organizations wishing to go the extra step, Google AdWords allows you to market your site on a pay per click agreement in areas on the web users are already looking for content related to your's. There Are More Adwords Networks. Google Grants = Free Money.

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Content Strategies for Nonprofit Websites

VisionLink

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Here are the key takeaways from the session: 1. Measure, measure, measure!

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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