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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights. Meanwhile, unsubscribe rates held steady from 2009 to 2010.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Launched the advocacy Twitter handle in January 2010 (@Advocate4PanCAN) and it is growing steadily.

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Craft the Perfect Tagline for Your Organization

NonProfit Hub

Go beyond the immediate problem that your team solves and look to the big-picture challenges that grab people emotionally. Edmonton Public Library’s “Spread the words,” changes a lot with just one letter, and “Help is a four-legged word” is the perfect tag for Canine Companions for Independence. Make people think—but not too much.

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[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

On Facebook, tagging someone in a post will make that content show up on not only your own timeline but also everyone’s timeline that is tagged in the post. I’ve Got A Name does a great job combining appreciation with advocacy. Having stellar advocacy tactics eliminate the other half of those faults. Final Thoughts.

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NTEN Member Buzz Round-Up: October 15, 2010

NTEN

Tag your own news with "nten member" or "nptech" to help us find your awesome online, or contact Annaliese with your updates.) There are also some great pictures of folks at the event, including, of course, Beth Kanter. Tags: community buzz nonprofit technology NPTech nten members. Members are in bold.

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Open Data Kit: Mobile Phones for Social Change

NTEN

A grassroots researcher outfitted with Open Data Kit can, as one profile of the software has noted, “snap pictures of a deforested area, add the location coordinates, and instantly submit that information to a global environmental database.”. Tags: 10NTC Advocacy Mobile Pizzigati Program.

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Great reads from around the web on April 21st

Amy Sample Ward

Social Media’s Changing Landscape to Make A Profit – Online Fundraising, Advocacy, and Social Media – frogloop – I'm really looking forward to this conversation – what do you think? "Admit Have real pictures and have real conversations.

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