Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. Use cross-channel promotion.

Social Media 46

Social Media Advocacy Media Social 46

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

Syria 108

Syria Children Channel Campaign 108

Connection Cafe

MARCH 8, 2018

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Facebook, Twitter, Instagram, traditional direct mail, your web site, blog posts, even text messages – how will you come up with unique messaging for each platform?

Channel 37

Channel Marketing Mail Audience 37

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

Facebook 236

Facebook Fundraising ROI Virginia 236

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Read time: 2 minutes.

Benchmark 75

Benchmark Hunger Headline FAQ 75

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2020

Note from Beth: Online harassment is a problem especially for nonprofits that are doing advocacy for controversial issues. Social media is a key channel to reach those who need support the most. 3: Try to take genuine grievances off public channels. Click for Full-Size Version of Infographic. s website. … Read More.

Online 129

Online Tips FAQ Profile 129

Media Cause

APRIL 13, 2023

Late last year, we saw a lot of skepticism around Twitter post-Elon Musk acquisition. Our recent blog on the state of Twitter aims to help ease those fears, and we hope to do the same with this piece on TikTok. But what does this all really mean for the platform, and how does it affect your marketing plans?

Digital 94

Digital Marketing Strategy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

Twitter 95

Twitter Foundation Effective San Diego 95

Amy Sample Ward

OCTOBER 11, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). – Online Fundraising, Advocacy, and Social Media - – "Let’s face it, the world is no picnic these days. But why is that?

Web 111

Web Advocacy Open Source Bookmarking 111

NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Follow Frank on Twitter. Find her on Twitter – @claired. Petri is @darbyDARNIT on Twitter.

Blackbaud 266

Blackbaud YouTube Profit University 266

EveryAction

JULY 21, 2016

The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal. What pieces of functionality (advocacy, email, events, etc.) Another feature that was particularly interesting to us was the integration of Twitter into EveryAction 8.

Advice 100

Advice Trend Tools Online 100

Amy Sample Ward

OCTOBER 14, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest?

Skype 111

Skype Web Bookmarking Law 111

Amy Sample Ward

NOVEMBER 11, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). That’s one question posed by a new study, Beyond The Cause: The Art and Science of Advocacy, and the conclusion is, well, inconclusive.

Web 137

Web ROI Bookmarking Tech 137

NetWits

APRIL 4, 2012

You can now identify your most “social” constituents, and when you know that you are in position to develop mutually beneficial relationships with them that are productive and respect their advocacy of your cause. They belong to the major social networks—Facebook, Twitter and LinkedIn—and are the few that deliver messages to the many.

Social Media 180

Social Media Influence Goal Media 180

EveryAction

APRIL 6, 2017

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. Where I think automation shines is when we look at advocacy. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

M+R

SEPTEMBER 30, 2021

The pandemic also led to renewed attention and advocacy on the behalf of undocumented migrant farm workers facing unsafe working conditions while navigating federal government policy that deemed them “essential workers” even as it persecuted them as “illegal immigrants.”. About the Author.

Media 104

Media United States New York City Hunger 104

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Custom reports offer a real-time picture of your supporters across all channels.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome.

Advocacy 20

Advocacy Action Rate Conversation 20

NTEN

JULY 23, 2009

With all the communications sent to the Hill today,adding a voice advocacy program, backed up with mobile, can lead to increased visibility for your organization's grassroots lobbying efforts. Twitter and Mobile and Mobile Advocacy. Tags: matt wilson mobile advocacy mobile devices Newsletter NPTech NTEN.

Advocacy 36

Advocacy Mobile Voice United States 36

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites 241

Websites Design History Online 241

Cloud 4 Good

SEPTEMBER 13, 2022

Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency. People naturally form connections through interactions on social media platforms like Twitter, Discord, Instagram, and Facebook.

Technology 83

Technology New York City Donor New York 83

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Strategic integration into children’s health advocacy. Increase reach on social media channels. Written social media plan.

Network 97

Network Build Learning Strategy 97

Connection Cafe

FEBRUARY 10, 2015

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Nonprofit Marketing advocacy campaign digital strategy Social Media for Nonprofits' I hope you can join us!

Advocacy 20

Advocacy Digital Strategy Blackbaud 20

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

America 105

America Digital Audience Channel 105

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.

Advocacy 72

Advocacy Community Build Storytelling 72

Connection Cafe

JUNE 19, 2018

Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post. Usually, the ask is to amplify something you’ve already posted on your own page or feed, since both Facebook and Twitter emphasize content that’s widely shared.

Action 24

Action Advocacy Nonprofit Stream 24

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Measuring Specific Channels or Campaigns. ” Advocacy Campaigns. A Measureable Road Map to Success.

Measure 115

Measure Learning Case Study Metrics 115

Care2

APRIL 9, 2014

Advocacy messaging declined 25% to 2.0%. Nonprofits who participated in the study grew their number of Facebook fans by 37%, and Twitter followers by 46%. Email surpasses social media channels both in audience numbers and in revenue acquisition. Online Advocacy Online Fundraising'

Rate 75

Rate email Advocacy Social Media 75

Amy Sample Ward

JULY 29, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Why Do You Participate in Twitter Chats? " Why Do You Participate in Twitter Chats? on Twitter and Facebook.

Web 114

Web Bookmarking Twitter Social Media 114

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

NTEN

AUGUST 28, 2014

This was one of our most interactive webinars - it was filled with community organizers, after all - the Twitter stream and chat channel were delightfully out of control! Advocacy Communities of Practice community community organizing CoPs tech club tools webinar' The presentation slides have been uploaded to Slideshare.

Jing 76

Jing Tools Community Organization 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Remember the social aspect of social media, however. How do you find this out?

Social Media 99

Social Media Guide Media Social 99

Nonprofit Tech for Good

OCTOBER 5, 2009

Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. Tags: Facebook Flickr LinkedIn Mobile Technology MySpace Twitter YouTube. In 2008, over two trillion text messages were sent worldwide. 1 trillion of those were sent by U.S.

Social Media 195

Social Media Mobile Media Myspace 195

Amy Sample Ward

OCTOBER 27, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Also, by involving people in the early stages, they will feel more connected to the project, and likely repeat their support and advocacy. Event management?

Web 114

Web Bookmarking Social Media Advocacy 114