Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast.

Why is Twitter a crucial channel for trade associations and advocacy groups?

SocialFish

—————— During major political events like the State of the Union address or presidential debates, Twitter serves as the national town hall: a place to learn about and debate issues in real time. Twitter Advertising (@TwitterAds) October 22, 2015.

Which channel is netflix on?

Connection Cafe

Just take a look at twitter for a small example of what people are thinking and saying. As a consumer, I was relying on Netflix to fulfill what I saw as their mission - to provide me with programming, regardless of the channel I consumed it on. I do this in various channels as well.

It's a Multi-Channel World

Connection Cafe

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Twitter. Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos. Author: Sally Heaven.

Twitter Makes Profile Updates

Connection Cafe

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Twitter Gets a New Do. Best Tweets – In Twitter’s defense, THIS is definitely an original idea… And a good one.

Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# What is it about Twitter that seems so, well, besides the point? Why aren’t I Twittering away , like so many of my nptech colleagues?

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

When looking at international performance, mobile is growing in its use for content sharing at faster rates than social media platforms such as Twitter! The post Why SMS May Be The Channel Your Campaign Is Missing! The following post was written by our friends at Fission Strategy.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

Twitter has over 14 million users, but does anyone actually pay attention to you there? YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel?

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. What are your strengths and preferences, and what is the best match in terms of social channels?

How Are Associations Using Twitter?

SocialFish

——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. Guest post by SocialFish contributor Amanda Kaiser.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. channel/nonprofit-tech-2-0-live.

10 Twitter Apps for Nonprofits

Nonprofit Tech for Good

An online database of Twitter Apps called oneforty currently lists almost 2,900 third-party Twitter Apps. While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. The ten Twitter Apps listed below are 10 of my 25 favorites: 1.

The Business Impact of Twitter

Connection Cafe

The following post is an excerpt from Constant Contact's "The Business Impact of Twitter: It’s Come a Long Way [New Data]" by Josh Mendelsohn , originally posted October 20, 2011. Personally, I love Twitter (find me at @mendelj2 ). Author: Guest Blogger.

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Five Tips To Be More Influential Across Channels

Frogloop

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels.

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Twitter engagement rates for brands are actually higher on the weekend. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. You are on a roll!

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Get your team involved in your Twitter campaigns.

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Get your team involved in your Twitter campaigns.

Join TechSoup's Social Media Channels

Tech Soup Blog

Twitter. Social Networking YouTube LinkedIn Flickr Facebook social media Delicious Twitter blog OCTribeTechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

How To Find (And Remove) Fake Followers On Twitter

TechImpact

When it comes to Twitter, it’s not uncommon for fake accounts to clog up your social media channel. The post How To Find (And Remove) Fake Followers On Twitter appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. They might be following you or you could even be following them without realizing it. These fake followers clutter your stream, reduce engagement, put you and your real followers at risk for scams and could get your […].

Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

This morning on Twitter, Farra, from Big Duck, pointed me to a guest blog post titled " What Story Are You Telling Your Donors, Where Are You Telling It ?" to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. There's the other side of letting your supporters tell their story in their words via social media and then re-purposing it through other channels.

EveryAction Acquires DonorTrends

The Science Behind Engaging your Supporters

Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. For more information, visit www.everyaction.com or follow us on Twitter @everyactionhq.

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Why Brands Are Ditching Twitter’s 6-Second Vine App | Adweek

AFP Blog

Why Brands Are Ditching Twitter’s 6-Second Vine App | Adweek : ""In the last six months or so, brands have started to de-emphasize Vine as a channel because of the targeting capabilities on all these other platforms." Data is proving this out. Video analytics firm Tubular Labs reviewed Vine, Instagram, Facebook and YouTube accounts of 40 major brands, including Coca-Cola, Target and Dunkin' Donuts.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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20 Environmental/Green Nonprofit YouTube Channels

Have Fun - Do Good

While preparing to teach a social media webinar recently, I discovered quite a few environmental/green nonprofits that have YouTube channels. Inspired by the post, 80+ Environmental Organizations to Follow on Twitter on Planetsave , I thought I'd share the list with you.

(Facebook - Annoyances) + (Twitter) = Google+

Deborah Elizabeth Finn

It has many of the virtues of Twitter and Facebook , without the annoyances. It's a new social media channel. The latest shiny new toy in social media is Google+. I like it.

The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. Social Media: If you don’t have time for Facebook and Twitter… you need an intern! Special thanks to Brian Winters at Adcieo for authoring this guest post. We’re looking forward to the webinar Brian!

Latest Report: What Messaging and Channels Influence Congress?

Frogloop

Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. 42% of staffers say Twitter it is an important way to understand constituents’ views and 51% say it’s a good vehicle for their Members’ communications.

How To Automate Twitter Without Looking Like an Idiot

SocialFish

You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. They’re basically hoses of information unique to a blog, YouTube channel, etc.,

SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.

Link into the Social Media Channels at TechSoup

Tech Soup Blog

We are delighted to have connected with so many of you in our network via our social channels. Twitter. You can't break bread on Twitter. TechSoup was founded in 1987 on the belief that technology is a powerful enabler of social change.

Bring a Question: Creative Commons Hosts TechSoup Social Channels on September 17, 2014

Tech Soup Blog

Elliot Harmon will be hosting TechSoup's social media channels, answering any Creative Commons questions you have on Twitter and Facebook. Sharing is an essential part of storytelling, and our friends at Creative Commons are devoted to expanding the number of creative works that are available to (legally!) use, build on, and share. That's why Creative Commons offers a handy standardized list of licenses for creative works.

My Most Engaged Follower On Twitter Is @JenniferPreston

Beth's Blog: How Nonprofits Can Use Social Media

My most engaged follower on Twitter this past week is Jennifer Preston. SocialRank is a tool that helps you understand your followers on your Twitter and now Instagram. Do you know who your most engaged or influential followers are on social channels?

Watching Our Vote Live on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

I am in Brasil to keynote the Social Good Brasil Conference (had to vote early), but I can still watch democracy unfold in real-time through my friends updates on Twitter, Facebook, and other social channels. I love seeing these photos of polling places where my friends are voting.

Social Media 101 TweetChat: Twitter

Tech Soup Blog

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. Growing a robust and engaged community is vital for organizations if they are considering using Twitter for fundraising.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Custom reports offer a real-time picture of your supporters across all channels. EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13.

Is Twitter and Facebook Important for Event Fundraising?

NetWits

Some time has passed since Twitter and Facebook integrations were released for Blackbaud Sphere Events. In a previous post we asked “Is Twitter important for Event participants?” and found that it likely was a feasible channel to cultivate and solicit donors.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them.

Gasp! Hugh leaves Twitter!

SocialFish

So the Twitterati are all upset because Hugh MacLeod has left Twitter. I actually agree with what he's saying - Twitter, for me, is great for inspiration, not so great when I'm trying to really concentrate on work or a specific serious blog post or other writing. social media Twitter So I say, chill. Roll with it. It's OK to leave ! I bet most of us will drop out temporarily, when things get busy in the real world.