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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. The social media landscape is changing quickly.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Making the most of mid-level

M+R

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. Sample impact report from Oxfam America. . .

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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What Can Marketing Cloud Do For Nonprofits?

Cloud 4 Good

Specifically, we focus on how the individual organization we’re working with moves a constituent from awareness of the organization and its mission all the way to advocacy on behalf of the organization and the good it is doing in the community, country, and/or world. . What tools are you equipping them with to make this easier? .

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New on SSIR: Should Nonprofits Act Like Businesses or People?

Amy Sample Ward

The new book I co-authored with Allyson Kapin, Social Change Anytime Everywhere , looks at the way nonprofit organizations can use multichannel strategies for advocacy, fundraising, and community building. While those objectives have merit, they are not directly aligned with creating the best constituent experience.

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7 Online Fundraising Tips I Learned By Participating in Movember

NetWits

While my email list included some of the social media friends I was already reaching via other channels, it contained mostly relatives, parent’s friends, and classmates who typically do not see my Twitter and Facebook activity. Sample Communications Really Help. Being a Tease Helps.

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