Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic.

ROI 51

ROI Social Media Measure Metrics 51

AccelEvents

SEPTEMBER 8, 2020

Promotion Strategies to Use When Marketing Your Virtual Event. Since a virtual event is not a product, you want to focus your promotion strategies on garnering the most significant reach. Don’t go overboard with promoting paid advertisement; instead, use it strategically around certain milestones in your overall marketing strategy.

Virtual 95

Virtual Marketing Guide Stream 95

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. Use it - or lose it.

email 77

email Fundraising Rate ROI 77

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

AccelEvents

SEPTEMBER 8, 2020

Promotion Strategies to Use When Marketing Your Virtual Event. Since a virtual event is not a product, you want to focus your promotion strategies on garnering the most significant reach. Don’t go overboard with promoting paid advertisement; instead, use it strategically around certain milestones in your overall marketing strategy.

Virtual 52

Virtual Marketing Guide Stream 52

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Tie your event’s marketing to your larger development strategy. On second thought, don’t answer that.

Fundraising 65

Fundraising Hosting ROI Captivate 65

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 45

Demographics Social Media Online Advocacy 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

I'm really excited about the Social Media Nonprofit ROI Poetry Slam. The judges represent the best of the best in the social media strategy, measurement, and nonprofit technology fields and include KD Paine , Geoff Livingston , and Holly Ross. . I'll be attending SXSW in Austin, TX the week after next. So, what's a poetry slam ?

Austin 50

Austin Convio ROI Social Media 50

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Qgiv

MARCH 28, 2022

Nonprofits use a variety of fundraising channels to raise money for their mission. Direct mail, email, social media, and text fundraising are all marketing channels through which nonprofits make donation asks to their network of supporters. Is your priority advocacy, stewardship , or fundraising? Year-round donations.

Money 52

Money Sponsor Grant Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Tags: ROI. Moderate* 7.

Track 50

Track Social Media Tools Widget 50

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

OCTOBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The awards committee praised Lambda Legal for using conditional content very well.

Convio 28

Convio Award Social Media Advocacy 28

Care2

NOVEMBER 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A great way to engage people is through advocacy.

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

AUGUST 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

New York 28

New York Social Media Conference Advocacy 28

Connection Cafe

MARCH 11, 2014

Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story. Disrupting the Nonprofit Sector [#14NTCDisrput]. When: Friday, March 14, 10:30-12PM. Hosted by: Allyson Kapin, Sheila Katz, and Amy Sample Ward.

Time 41

Time Evaluation Social Media Blackbaud 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

Similar to what was going on ten years ago - how to fit the web strategy into the organization.   Treating it like a customer channel.        What's the ROI of listening?   So, they are able to adjust the ROI.    They reach out and respond. 

Marketing 50

Marketing ROI Influence Metrics 50

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

Mail 34

Mail Social Media Advocacy Online 34

Care2

MAY 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Advocacy, however, has been more successful. How many photos were submitted?

Myspace 28

Myspace Social Media Advocacy Badge 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? What are the change issues for traditional nonprofits that want to become “networked nonprofits?&#. Trust me.

Comment 97

Comment Artist Social Media Hype 97

NonProfit Hub

MARCH 27, 2020

But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. These are all strategies that can be executed online, and right now, that’s where you’ll find the majority of your audience. something you already know.

Marketing 73

Marketing Strategy Fundraising Storytelling 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies. Tags: ROI. cut and paste).

Social Media 99

Social Media Measure Strategy Media 99

Get Fully Funded

APRIL 5, 2021

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . If that’s the case, it’s time to take a fresh look at your marketing strategy, get creative, and find areas for improvement. Let’s get started!

Campaign 78

Campaign Marketing Online Fundraising 78

Qgiv

JULY 12, 2021

Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). Mac users give an average of $182 per donation.

Statistics 116

Statistics Raise Fundraising Social Media 116

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? Don't have your strategy and plans in place yet??? What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Measuring Specific Channels or Campaigns. The next set of posts discussed specific case studies or methods for measuring a particular marketing channel or campaign. ” Advocacy Campaigns.

Measure 115

Measure Learning Case Study Metrics 115

NTEN

FEBRUARY 21, 2014

Nonprofits use our highly flexible Engaging Networks platform to raise money, win advocacy campaigns and engage with supporters in sophisticated, targeted ways. Using Engaging Networks, you can easily create engaging and completely customized donation pages, peer-to-peer fundraising campaigns, advocacy campaigns, event, and membership pages.

Green 61

Green Sponsor NTC Los Angeles 61

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But the channel isnt setup to respond to individual behavior, rather its setup to look at aggregate.

Mail 47

Mail Social Media Online Advocacy 47

Amy Sample Ward

NOVEMBER 11, 2012

That’s one question posed by a new study, Beyond The Cause: The Art and Science of Advocacy, and the conclusion is, well, inconclusive. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+.

Web 137

Web ROI Bookmarking Tech 137

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. The most popular pieces will be featured in our newsletter.

Case Study 62

Case Study Integration Campaign Studies 62

Connection Cafe

MARCH 4, 2014

Digital marketing, nonprofit strategy, & storytelling. This strategy works in many forms: marketing legend Jay Abraham often advises businesses to give their sales force 100% commission on the sale of a new client. This strategy only works for one reason: Gillette gets their customer to come back. By npEXPERT Marc Koening.

Giving 42

Giving Model eBook Attitude 42