Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

Social Media 126

Social Media Integration Tools Tips 126

Neon CRM

NOVEMBER 29, 2023

Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. Shifting towards an abundance mindset around GivingTuesday (and your overall strategy) will have a major payoff in the years to come. Who Is Giving?

Lesson 52

Lesson North America New York Kentucky 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. However, not all metrics will be useful for your organization’s strategy. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

FEBRUARY 20, 2013

Join our panel of experts to hear how you can make advocacy more powerful than ever and take your campaign to the next level! Takeways: Deepen advocacy engagement with existing supporters. With the right tools and techniques, social media can play a critical role in your campaign. Liberate your data from Facebook (i.e.

DC 61

DC Social Media Media Social 61

Amy Sample Ward

JULY 29, 2010

." Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. " Where does Social Media belong on the Org Chart?

Web 114

Web Bookmarking Twitter Social Media 114

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Social media is an important channel for both these groups. Register here.

Social Media 108

Social Media Network Media Free 108

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Road trips touch on so many different goals that organizations focus on that it’s hard to believe how few major nonprofits have embraced the road trip campaign strategy.

Advocacy 72

Advocacy Community Build Storytelling 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Integrated Social Media Strategy.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions.

Twitter 95

Twitter Google Facebook Broadcast 95

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Who wants to do fund rising programs.

Social Media 47

Social Media Online Advocacy Media 47

Care2

AUGUST 23, 2011

About the presenters: Madeline Stanionis, CEO & Founder, Watershed Madeline Stanionis is the CEO of Watershed, a leading online fundraising, advocacy, and marketing agency. Eric Glader, Director of Nonprofit Services, Care2 Eric has been with Care2 since 2001 helping nonprofits with advocacy, fundraising and membership growth.

San Francisco 54

San Francisco Cisco America United States 54

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. But simply put, cross-platform campaigns are the future of documentary film, and issue advocacy. ” Enjoy.

Change 104

Change New Zealand Homeless Australia 104

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

Grant 52

Grant Google Management Guide 52

Connection Cafe

SEPTEMBER 23, 2010

I started off laying the groundwork for developing a social media plan and strategy with the first 5 tips, and then Judy shared the last 5 tips, focusing on nonprofits and raising funds. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

See3

DECEMBER 2, 2008

Vinay Bhagat, Founder & Chief Strategy Officer over at Convio has a new blog post about why to invest online in the tough economic times we are having. Given its growth, it is imperative that nonprofits invest appropriately in the online channel to realize its full potential.&#. Link [ Convio ].

Online 40

Online Time Convio Mail 40

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Care2

NOVEMBER 5, 2010

If you're a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns. Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition. Offline - on the ground outreach, telemarketing. Marketing nonprofit campaigns can be challenging.

Marketing 63

Marketing Online Offline Social Network 63

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. In 2009, Convio's clients alone used the online channel to raise more than $921 million (up from $777M in '08), send more than 3.8 Alan Cooke, Convio.

Online 74

Online Giving Convio Mobile 74

NonProfit Hub

FEBRUARY 12, 2014

Here’s the thing to remember: Too many nonprofits see a fundraising event itself as the finish line when really an event should be viewed as a small part of your larger development strategy. Tie your event’s marketing to your larger development strategy. Use All Available Online Channels to Promote and Manage Your Events.

Fundraising 65

Fundraising Hosting ROI Captivate 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. My nonprofit has found a free agent, now what? What are they good for?

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? And then, broke the 3 goals down into offline/online tactics: Offline. Test – make sure you are offering both online and offline opportunities to maximize participation and test effectiveness. Share success stories about both.

Organization 23

Organization Community Online Offline 23

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? In the same way key performance indicators are outlined for website metrics, fundraising goals or advocacy efforts, define successful outcomes from social media and keep these top-of-mind while building a social presence and/or campaign.

ROI 51

ROI Social Media Measure Metrics 51

Connection Cafe

JUNE 14, 2012

Traditionally, most orgs have only provided support to these types of events using offline channels alone. You can read more about that discussion along with some tips on how to get your own IFE brand started from my friend Nancy Palo on the Friends Asking Amy blog. Did she say federal petition?!

Online 32

Online Fundraising Org Stats 32

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Bonterra

APRIL 11, 2024

nicole.kowalcz… Thu, 04/11/2024 - 17:23 Grow and maintain your digital community Acquire, steward, and retain supporters with the right tools for your nonprofit — for staff focused on digital fundraising, communications, advocacy, and more. Create more change. You’re here to make a difference. So is your community.

Digital 52

Digital Fundraising Case Study Advocacy 52

M+R

JANUARY 31, 2023

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

Offline 116

Offline Social Media Network Org 116

Connection Cafe

JANUARY 24, 2018

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors.

Advocacy 25

Advocacy Tools Hints Bookmarking 25

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Measuring Specific Channels or Campaigns. The next set of posts discussed specific case studies or methods for measuring a particular marketing channel or campaign. ” Advocacy Campaigns.

Measure 115

Measure Learning Case Study Metrics 115

Care2

FEBRUARY 24, 2011

This is why it’s critical that your nonprofit do multi-channel outreach. Out of 14 nonprofits that M&R studied using a multichannel approach, first year donor retention rates increased by 61% vs 32% for offline donors and 24% for online donors. Multichannel donors also gave higher donations than single channel donors.

Mobile 72

Mobile Support Donor United States 72

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. 2: Use SMART objectives that align with communications strategy. Using SMART objectives for nonprofit communications strategies is not new idea. 3: Have a measurement strategy on the front-end, not the back-end. How Networked Nonprofits Use Facebook Smart.ly.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

I have not been surprised that despite a robust set of tools and a smart alignment with one of the world’s largest (and potentially most influential) online channels, Causes has failed to realize its full potential. Facebook Causes followed the same path. The fundraising results have been underwhelming. But its not just Facebook Causes.

Facebook 98

Facebook Causes Challenge Communication 98

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. note: This article is part of NTEN's Member Appreciation Month spectacular.

Case Study 62

Case Study Integration Campaign Studies 62

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) These channels will develop and co-exist.

Mail 47

Mail Social Media Online Advocacy 47