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Customized Campaigns that Win

M+R

We’re fueled by hope rather than despair because we’re in the business of building movements, building long-term power, and working with world changing clients to pass policies that make people’s lives better. The obstacle that must be overcome is not one of policy but of politics.

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

This week’s topic: digital advocacy forms. What are digital advocacy forms? Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

Digital 130
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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Identify Your Own Story .

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Thursday Thoughts: engaging advocates all year round

EveryAction

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. Advocacy is a long-term calling. So, working with our community to define our short-term campaign goals as well as our long-term vision is critical.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

A sure sign that a nonprofit has integrated LinkedIn into their social media strategy is a LinkedIn icon featured on their website. In fact, according to the Global NGO Technology Report , 27% of nonprofits worldwide have an official policy to allow staff to work on their LinkedIn Profiles during work hours.

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Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

This week I did a social media training for a cluster of the foundation’s sustainable agriculture grantees. Here’s some notes on what I learned integrated social media campaigns as well as the process that prompted these insights. How To Convince Policy Directors. Spectragram. Living Case Study.

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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign came to us right away and said “look at this! What happened?

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