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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Structure Your Message Effectively .

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Thursday Thoughts: engaging advocates all year round

EveryAction

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. Advocacy is a long-term calling. So, working with our community to define our short-term campaign goals as well as our long-term vision is critical.

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Winning Elections Without Losing Everything: A conversation between The Othering and Belonging Institute’s john a. powell and M+R Win’s Christian LoBue

M+R

We truly believe that even in the heat of a campaign, we can stay true to our values, stand stronger for democracy, and lift each other up instead of tearing each other down. Worse, it has long-term consequences for our democracy. But here’s the thing: we’re better than that. Register here.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For example, this post features an opinion piece by ABC News on the structural reasons for the housing crisis in the United States written by their CEO: It’s worth noting that posting curated content not written by a staff member is also a best practice on LinkedIn. 4) Experiment with LinkedIn Ads (maybe).

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Winning Elections Without Losing Everything: A conversation between The Othering and Belonging Institute’s john a. powell and M+R Win’s Christian LoBue

M+R

We truly believe that even in the heat of a campaign, we can stay true to our values, stand stronger for democracy, and lift each other up instead of tearing each other down. Worse, it has long-term consequences for our democracy. But here’s the thing: we’re better than that. Register here.

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

Is there a long-term need for your nonprofit, or could the issue be solved with a smaller-scale fundraising campaign or project? However, if your idea isn’t very large in scope, a one-time crowdfunding campaign or peer-to-peer fundraising event could achieve the results you’re hoping for. The answer could be “both.”