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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! We also compare retention rates and annual value for one-time and monthly donors. Sign up for the webinar now.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. You can use that benchmark to determine how well your ad copy is performing. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%. If it’s well under 4%, you may want to tweak your ad copy!

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

Last week, we went over digital advocacy forms. percent , and 10 percent for mobile advocacy messages. percent , and 10 percent for mobile advocacy messages. One common priority for many advocacy program managers is rapid response—and what’s more rapid than texting? This week’s sixth and final topic: mobile messaging.

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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Use this as an opportunity to retain and upsell existing donors! Alras Digital.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

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