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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. For example, our preference for video content rings true.

Advice 98
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Organizational Versus Personal Voice on a Nonprofit Blog: What's Your Advice?

Beth's Blog: How Nonprofits Can Use Social Media

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. What is your best advice?

Voice 50
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Storytelling for Grant Writers: 10 Tactical & Stylistic Tips

Achieve

Whether it’s an emailed donation appeal, social media post, or old-school flyer on a bulletin board, the best nonprofit communications help your audience relate to and position themselves within your mission’s story. Don’t listen to advice telling you to only use one or the other—both have their purposes in effective writing.

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The Art of the Backchannel at Conferences: Tips, Reflections, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. How do they affect the relationship between those on the stage and the audience? One of the reflections.

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Nonprofit 2.0 Reflections: Sharing Practices Around Listening and Free Agents

Beth's Blog: How Nonprofits Can Use Social Media

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Shireen did a fabulous job of bringing in their voices. Wendy Harman from the Red Cross. Listening in Practice.

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An Unlikely Story of Digital Success in 2020

NTEN

We were finally launching our new website , a full rebuild to reflect our rebranding. It became clear that while we needed more staff in several areas of our work, I advocated for someone to help with our social media and audience engagement. Our audience engagement director learned quickly and shared everything we had to offer.

Story 107
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The Engaged Leader: A Strategy for Digital Transformation

Beth's Blog: How Nonprofits Can Use Social Media

Li has worked extensively with leadership level executives in this digital transformation and the book distill hers advice to help them develop digital skills and strategies. Her advice boils down to three steps: listen, share, and engage. How will you know when the stories you’ve shared have made a difference?

Digital 50