Museum 2.0

APRIL 26, 2018

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. It’s something that any museum, of any size, can work toward.

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Audience Washington Museum Intergenerational 49

Forum One

MARCH 16, 2023

Speakers: Christina Crawley , Managing Director, Marketing, Forum One Aaron Miller , Account Manager, Forum One [Sessions] Conducting Inclusive Audience Research Wednesday, April 5, 2023: 2:30 – 3:30 pm Many cultural institutions understand the value of speaking directly to their audiences. Find out more here.

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Arlington Charlotte Museum Seattle 72

Museum 2.0

DECEMBER 3, 2019

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. But I couldn’t get there.

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Museum Work Social Media History 21

sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. Let’s dive in. Where are they located?

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Communication email Marketing Museum 77

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Using language or tactics from product strategy can help organizations focus on goals and audiences within larger projects.

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Product Develop Impact Case Study 87

Museum 2.0

JULY 20, 2016

When we say we want our museum to be "audience-centered," what do we mean? My career first got moving at a brilliant example of the customer-centered museum: the International Spy Museum. Many of my favorite museums, libraries, and zoos are customer-centered places. They care about visitor comfort.

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Museum Audience Music Arts 20

Forum One

MAY 27, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The Frist Art Museum. The Vilcek Foundation.

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Award Communication Colorado Museum 74

Bloomerang

FEBRUARY 21, 2024

Auctioneers have to capture the audience’s attention with eye-catching items that spark bidding wars. This guide is a great place to start to generate ideas for items and packages that will captivate your audience at your next auction event. For example, you could create a bundle with art, history, and science museum passes.

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Artist Classes Arts Local 79

Forum One

DECEMBER 8, 2021

GOLD – Activism for Websites. The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact.

Award 65

Award Arkansas Colorado Museum 65

Museum 2.0

MARCH 6, 2013

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. The popular reference point for what a museum is--a temple for contemplation--is based on a Euro-centric set of myths and implies a white set of behaviors.

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Museum St. Louis Arts Artist 55

Museum 2.0

JANUARY 11, 2012

For years, I'd give talks about community participation in museums and cultural institutions, and I'd always get the inevitable question: "but what value does this really have when it comes to dollars and cents?" We just started to try to live up to that vision, partnership by partnership, activity by activity.

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Audience Museum Participatory History 47

Museum 2.0

JUNE 27, 2012

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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Museum Arts Dallas History 53

NetWits

JULY 27, 2012

Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Long Island Children’s Museum has “Join Our Email List” at the top of their website. Harbor History Museum asks for only the basics. Require Minimal Information.

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email Build Listserv Museum 266

Bloomerang

JUNE 3, 2024

The team at EdVenture Children’s Museum is spreading the value of play. EdVenture Children’s Museum increased donor retention from 29% to 46% after it was able to implement technology to support its staff in stewarding existing donor relationships. Regularly seek feedback from your stakeholders and adjust strategies as needed.

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Arts Culture Fundraising Nonprofit 73

Connection Cafe

AUGUST 1, 2019

Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments. Top-notch donor cultivation depends on consistent activity, customized communications, and an excellent strategy. That’s why they can also come in handy in museums.

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Museum Game Chicago Indianapolis 29

Connection Cafe

AUGUST 16, 2018

Today’s audiences, and ones of the future, are growing up with the expectation that technology will be used to enhance their experiences. To sustain this engagement level, organizations are actively developing new strategies around technology. The creative technology comes from how Carnegie Museums tracks the stamps.

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Museum Retention Conversation Rate 26

Museum 2.0

DECEMBER 15, 2014

Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in? Here is our statement.

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Museum Blogger Cleveland Missouri 52

Museum 2.0

JULY 23, 2014

But not enough people care about it anymore, and the museum is fading into disrepair. The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. Many people would look at the world''s oldest mechanized silk mill and say that the core content of the museum is silk. What do you do?

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Museum Product Participatory Community 53

Museum 2.0

OCTOBER 1, 2014

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. That is more curated.

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Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Museum Program Participatory Community 49

Forum One

SEPTEMBER 17, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The Frist Art Museum. Outstanding Website.

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Colorado Nashville Museum Award 60

CauseVox

MAY 25, 2021

Now, with vaccines readily available and COVID cases declining in many areas, admission-based organizations like museums, zoos, and science centers are gearing up to reopen their doors or expand their current capacity to invite their communities back in. Hybrid memberships for people who want the flexibility of both options.

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North America Virtual Museum University 98

Museum 2.0

MAY 2, 2012

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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Museum Director Participatory Culture 55

sgEngage

JULY 18, 2023

Recruit early adopters and your most active / influential followers to expand your reach! Know Your Audience You’ll find that you have a unique community on each of your social media platforms based on the demographics they draw and the culture they foster.

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Hype Fundraising Social Media Platform 75

Museum 2.0

SEPTEMBER 20, 2011

Last Friday night, my museum hosted a fabulous (in my biased opinion) event called Race Through Time. Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. I've written before about the " parallel vs. pipeline " approach to new audience development.

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Audience Develop Museum History 52

Pamela Grow

JUNE 6, 2024

Rather than addressing your entire audience, these videos are specifically for the supporter who receives them via email , text, or social media message. Nonprofits like museums, art groups, and sports camps can offer donors exclusive perks in exchange for their support. Videos for specific supporters. Offer perks. Send gifts.

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Support Gift Video Social Media 52

Museum 2.0

OCTOBER 17, 2012

When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information. The museum gets better the more people use it.

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Museum Artist Remix Professional 47

Museum 2.0

SEPTEMBER 18, 2013

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

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Museum Question Participatory Evaluation 45

Connection Cafe

MARCH 6, 2020

First up is Colleen Dilenschneider, the Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies, and the publisher of one of our team’s favorite websites, Know Your Own Bone , which shares data and analysis about how cultural audiences think and behave.

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Arts Culture Celebrate International 47

Museum 2.0

MARCH 3, 2011

Thirteen students produced three projects that layered participatory activities onto an exhibition of artwork from the permanent collection of the Henry Art Gallery. These nontraditional audience engagement techniques helped make complex goals and visions explicit and understandable to visitors. This year, we took a different approach.

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Participatory Arts Audience Museum 51

Forum One

NOVEMBER 3, 2022

The Pacific Science Center (PacSci) is an independent, non-profit museum in Seattle with a mission to ignite curiosity and fuel passion for discovery, experimentation, and science for people of all ages and backgrounds. in an interactive activity to consider challenging questions about race, identity, and economic justice over a meal.

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Award Washington National Drupal 77

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

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America Digital Audience Channel 105

The Storytelling Non-profit

APRIL 18, 2022

In this article, we’re going to re-visit the importance of conflict in non-profit stories and discuss how to frame your conflict so that it’s motivating to your audience. But what about arts organizations or museums? Their parents send them to your program as a fun, weekly activity. What about schools or conservation causes?

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Storytelling Profit Articulate Arts 80

Museum 2.0

JUNE 14, 2011

Should museums play music - in public spaces and or in galleries? So I thought I'd open it up to the Museum 2.0 Pros for music: Music helps designers frame the atmosphere for the intended experience at the museum. Most museums are trying to please everyone. Most museums are trying to please everyone.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2008

Lynda Kelley I'm here in Sydney, Australia and just finished an informal workshop and discussion with Powerhouse Museum staff and other museums. Will post reflections shortly) I met Dr. Lynda Kelly, a blogger and the Head of Audience Research for the Australia Museum. The site is called Museum 3.0.

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Museum Interview Ning Australia 50

Museum 2.0

AUGUST 20, 2009

I'm working on a section of my book about sharing social objects and am writing about the most common way that visitors share their object experiences in museums: through photographs. Revenue Streams: Museums want to maintain control of sales of "officially sanctioned" images of objects via catalogues and postcards.

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Museum Photo Policy Open 54

Museum 2.0

JANUARY 13, 2011

Rather than just doing an activity, visitors should be able to contribute in a way that provides a valuable outcome for the institution and the wider museum audience. This week, I saw a great example at the Jane Addams Hull-House Museum that blew me away with its power and simplicity. Yes, this activity is political.

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