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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. She helps brands grow engagement and build relationships with their audience.

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4 ways your site should support year-end virtual fundraising

EveryAction

This means your website is one of your nonprofit’s most valuable tools for staying connected to your supporters and bringing in end-of-year donations. The tools that you use to engage supporters online should integrate with your website and, ideally, your database or constituent relationship management (CRM) platform.

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Expanding Your Donor Network Through Fundraising Events

Bloomerang

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

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Understanding how California AB 488 impacts online charitable fundraising

Candid

While AB 488 is a California law, it could impact all charities in the United States that solicit donations in California, not just those headquartered in the state. states could also be affected by the law if they are doing business in California, including by engaging in fundraising in California to support their mission-driven work.

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Climate Justice in the field: An interview with the Donors of Color Network

Candid

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. In addition, they are using the Pledge as an opportunity to create a supportive learning community.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Craft a compelling storyline.

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Announcing the Third Impact Lab on Climate Justice

Saleforce Nonprofit

Today, we’re announcing our third Salesforce.org Impact Labs cohort, which will focus on climate justice. Recognizing that the effects of climate change aren’t equal, this lab aims to co-design a technology solution to support low-income communities of color that are most impacted by the climate crisis. Why Climate Justice?

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