Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Test Facebook Charity Profit 327

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. This will help you create a more compelling and meaningful campaign. Franklin D. 2) Brainstorm.

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Fundraising Nonprofit Ideas Virtual 341

Nonprofit Tech for Good

AUGUST 19, 2023

To ensure that your online giving options are as convenient as possible, it’s important that your organization invests in a donor management platform that offers multiple payment processing options, such as Keela. These online giving platforms come packed with all sorts of tools that make donating a breeze.

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Donation Digital Online Giving 197

Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics.

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Campaign Guide Fundraising Storytelling 52

Association Analytics

AUGUST 14, 2023

For instance, your association might consider creating advocacy campaigns and scheduling lobby days. With a centralized location, you’ll be able to access past behaviors and demographics of your members quickly and efficiently, which will come in handy as you embrace and improve your prompt engineering skills.

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Media Cause

JUNE 27, 2023

Consider Your Audience Before you begin planning your paid social campaigns, consider which channels would best reach the audiences you want to engage with and help you achieve your goals. Determining your core audiences and what platforms they spend their social media hours on can help you optimize your budgets. 5000 Voices.

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Social Media Guide Media Social 97

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

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Channel Business Marketing Effective 52

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Fundraising.

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Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign. Both platforms have unique strengths and capabilities and integrate seamlessly.

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

APRIL 2, 2023

8) Creating New and Exciting Fundraisers Looking for inspiration for a new fundraising challenge or a fresh approach to your campaign emails? Type it in to ChatGPT and let it help you generate new ideas that will excite and motivate your supporters to take action.

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Tools Fundraising Analytics Analysis 359

Double the Donation

SEPTEMBER 13, 2021

You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. Why We Love This School Fundraising Platform.

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Platform Gift Fundraising Integration 52

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Selecting a reputable online fundraising platform that enables you to connect with your donors in a meaningful way is critical. 2) Select a site to host your auction.

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Virtual Personal Tips Online 245

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. Include your ad campaigns in your content calendar to maximize their return on investment.

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Facebook Guide Demographics Nonprofit 86

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Review your donor demographics. Review your donor demographics.

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Donation Donor Giving Demographics 52

Qgiv

JUNE 29, 2021

To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. With Buffer, you can schedule your social media posts for specific dates and times on all major platforms—including Instagram! Check out some of our favorites!

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Social Media Tools Media Create 89

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. Step One: Create segmented messages to carry through your campaign! You’ve just named a few key points to highlight in your end-of-year campaign!

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Fundraising Generation Education Feeds 73

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. Measure campaign effectiveness. Test your content.

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Marketing Support Demographics Nonprofit 52

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

Greater Giving

AUGUST 27, 2021

Despite this steadily growing wealth gap, Millennials nevertheless proved to be the most generous demographic, donating 10% more than any other age group since the beginning of COVID-19. Activate young donors’ social networks to spread your story and encourage collective action. Many small donations can add up quickly!

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Trend Donor Giving Social Media 105

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with. Some ways to segment donors include (but are not limited to): Demographics : This includes age, gender, occupation, and location. People like surveys that are short and sweet.

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Audience Donor Survey Demographics 82

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

Whole Whale

SEPTEMBER 22, 2020

” Online donor acquisition is essentially about creating new relationships with people by getting them to donate during a specific moment or campaign, or by acquiring emails (and the permission to keep the relationship going) from people that may go on to donate to your organization in the future. In-line CTAs. Forward to a friend.

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Ideas Donor Work Online 98

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Consider doubling Try using a crowdfunding platform to ask a new segment of your past supporters to match the GivingTuesday contributions.

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Gift Mobile Phone Demographics 83

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . Instagram, like the other social media platforms, rewards a consistent posting schedule. Fill in the details for your campaign. . Here are 6 ways. .

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Money Raise Donation Ideas 279

Pamela Grow

FEBRUARY 27, 2024

Hone in on what you’d specifically like to accomplish through digital marketing, whether that’s recruiting more volunteers, encouraging more people to join your recurring gifts program, or increasing your number of followers on a platform. Marketing is not just about producing powerful content and sharing it on your platforms.

Digital 59

Digital Marketing Create Social Media 59

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . Back your nonprofit social media approach by a strong plan to increase the likelihood of attracting donors worldwide , driving them to take timely action, and building a following of new supporters to engage for recurring giving campaigns. . The result?

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Social Media Template Marketing Create 99

Allegiance Group

APRIL 15, 2024

Some of your supporters may not engage with digital platforms like social media or email regularly. Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. Let’s take a closer look at each stage of designing a direct mail campaign.

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Mail Fundraising Nonprofit Channel 52

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

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Tips Organization Channel Benchmark 52

Forum One

MAY 12, 2021

As we work primarily with open source CMS platforms, such as Drupal and WordPress, our tool is effective in its ability to integrate within the CMS as well as be flexible for organization-specific needs. Because personalization is data-driven, it allows you to predict and streamline processes or actions that users may hope to take.

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Open Source Personal Websites Open 72

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

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Guide Giving Nonprofit Metrics 113

Whole Whale

MARCH 24, 2021

Historically, you were able to measure how many last-click conversions (someone taking an action directly, or up to 28-days after clicking on your ad) and view-through conversions (someone taking an action up to 28-days within seeing an impression of your ad – even if they never click) came from your Facebook ad campaigns.

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Facebook Aggregator Conversation Measure 98

Greater Giving

DECEMBER 15, 2022

Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters? Demographics like gender, age, and location. Social media.

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Digital Marketing Donor Channel 75

sgEngage

JUNE 30, 2023

Tactics such as email campaigns, mailers, and telemarketing are used to establish a personal connection with the donor. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. The post What is Nonprofit Marketing?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Those insights should drive messaging and campaigns. Apply those lessons.

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Lesson Fundraising Digital Test 59

sgEngage

NOVEMBER 22, 2022

Our analysis of donations, and that of our donor platform partners, has shown that GivingTuesday has always been highly engaging, driving a spike in donations and donors that consistently meets or surpasses December 31 levels, as thousands of organizations come together to celebrate generosity and inspire their supporters.

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Trend Global Demographics Giving 81

Qgiv

JANUARY 8, 2024

As pioneers in the nonprofit tech space, Qgiv also offers AI solutions with Fundraising IQ to generate emails, recommend auction items, suggest campaign improvements, and more! Different fundraising platforms provide solutions for online giving, events, text fundraising, fundraising automation , and more.

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Trend Raise Tools Tips 52

DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement. Social media.

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Game Marketing Change Tips 52