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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors

Bloomerang

Traditional methods of receiving cash donations have seen a significant drop in recent years, with 70% of charities reporting a decline in cash contributions. And, these cohorts are tech-savvy, deeply committed to making a difference with social causes, and hold a significant amount of generational wealth that they are eager to give back.

Method 57
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience.

Method 75
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Brick Fundraisers: Building Lasting Connections for Your Cause

Greater Giving

One tried-and-true method that has stood the test of time is the brick fundraiser. This caters to varying preferences and accessibility. To generate a sense of urgency and engagement, set a clear timeline for the installation. Direct Mail: Traditional methods like direct mail still hold value. So why wait?

Causes 52
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Four Nonprofit Web Accessibility Best Practices for 2022

sgEngage

You probably carefully crafted it to be informative, inspiring, and useful for supporters of your cause. But, did you truly factor in all supporters— especially regarding the accessibility of your site? Simply put, nonprofit website accessibility describes whether or not a website is usable for all site visitors, regardless of ability.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 240
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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. 3) Accessibility Being able to collect donations online is a must to make sure donors can easily pitch in, no matter where they are.

Donation 206