Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
Capture more info during event registrations. The point is to get creative in how you capture info about your supporters. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process. Analyze the stats of previous emails.
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