Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. It’s been there since 9/7/2007, two days after my call for getting people on Quantcast.

Stats 100

Stats Web Statistics NTEN 100

Care2

MAY 14, 2009

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. This is down from 19% in 2007 and 21% in 2006.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

NTEN

SEPTEMBER 24, 2009

As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. Over $5 million has been raised in 2009 alone. 2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success. and Canada.

Facebook 99

Facebook Money Raise Strategy 99

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. This is down from 19% in 2007 and 21% in 2006. Here are the highlights.

Benchmark 28

Benchmark Studies Case Study Rate 28

NTEN

SEPTEMBER 24, 2009

billion donated in 2007. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 This is a 44% increase over 2007's online giving estimates.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Enter online fundraising contests.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

If you know of campaigns and lessons learned that haven't been included, please leave a comment: August 2007 I launched a campaign to raise money and get t-shirts donated for the Cambodian Bloggers Summit. October 2007 This campaign was for $1,000 to send a young Cambodian woman, Leng Sopharath, to college.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

In 2009, a dollar spent by the organization on online tools helped to improve 10 times as many neighborhoods as a dollar spent on playground equipment. 7. Care more about real-world outcomes than online metrics. In so doing, it has had more impact for less cost. With assistance from KaBOOM! While KaBOOM! Monitor Institute: KaBOOM!

Network 95

Network Case Study Social Change 95

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

Social Network 74

Social Network ROI Social Media Network 74

NTEN

SEPTEMBER 10, 2010

Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? Let's say your development staff shows you something like this: 782 first time donors in 2009. Let's take a step back, and ask one simple question: "Why?" Birds Saved.

Data 82

Data San Francisco Problem Gift 82

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

SEPTEMBER 8, 2010

Proposed solution: CC developed Red House 2009, which had three event components: Traditional cocktail party for its major donors, Nonevent called Stay@Home, and. It was to serve as the kickoff for Red House 2009 and was hosted by a board member. Results: The concept of Red House 2009 was in sharp contrast to concepts of the past.

Campaign 65

Campaign New York City Community Build 65

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Also, keep your metrics, to start, within just a couple of services.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

The original Seafood Watch iPhone app was released in January 2009. We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. What metrics are you using for mobile? (Your organization was one of the early adopters of mobile phone apps.

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

Submitted by Alan Levine, publisher of CogDogBlog Since it is already a week in the rear view mirror, this ought to be my last post about the 2009 NMC Summer Conference. metric tons – the equivalent to the annual emission of 43 cars. Heck, i t’s time to start thinking about 2010. tons, we did not put any padding in).

Social Media 81

Social Media Media Social Flickr 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

Metric: Content created. Metric: Click thrus. Metric: Dollars and recruitment. I'll share the experiment for my 53rd birthday - to spread happiness or happy birthday and the metric of retweets and clicks. What is a good success metric? I donated $50 to the winner's charity. Psychological underpinning: Fun.

Classes 95

Classes Celebrate Cambodia Exercise 95

NTEN

DECEMBER 1, 2011

Instead, in 2007, we started stocking it with articles written by members of our community. We very quickly saw a jump in the website metrics we track. Then we added a twist to the experiment in Fall 2009. That single month was a huge factor in our 22% increase in blog traffic in 2009.

Content 88

Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. In September 2009, we launched mycharitywater.org , a website where anyone could give up a birthday, or run any type of fundraising campaign, for clean water any time of the year. To pass our $1.2

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Care2

MAY 27, 2009

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. Some Basic 101 Resources and Metrics ROI = What you spent divided by what you got out of your investment. A great overview!

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. launched pilot program in 2007 to see if it worked. DEFINE the METRICS. Say, let’s define our metrics.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Twitter found that out in 2007.) Metrics for Success - Primary: # of people signing the pledge. It's an environment that attracts some of the most connected people in a wide variety of industries, creating a unique opportunity for ideas to take root in wider audiences. Secondary: $ raised for Share Our Strength.

Causes 52

Causes Marketing Interview Pledge 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. That’s not the case this time. No sugar coating these trends.

Statistics 82

Statistics Trend Benchmark Blackbaud 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

TweetsGiving 2009. That may seem like a small amount, it is important to remember that millions of people have played the game since its inception in 2007. The Free Rice Game has generated enough rice to feed millions of people since it started in October 2007 or a total of 70,991,387,110 grains of rice as of October 2009.

Turkey 95

Turkey Twitter Difference Fundraising 95