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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Although there are many different event management platforms, Cvent is one that is seen often. getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. confusing directions, bad login page).

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Semrush’s What is a Meta Description and How to Write One does a deep dive into all things meta descriptions and title tags.

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Google Tag Manager

Byte Technology

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . How do Tags work? Tags are fragments of code included in a website that take information and send them to third parties.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4. What is a GA4 event? GA4 tracks user interactions as Events. Every interaction, including page views, are Events. Conversions are Events that are marked in GA4 as a Conversion.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Registering for an event. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. . What is Conversion Tracking?

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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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