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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

All that’s needed is a 360-degree shift in how you view your business universe. Members are seeking usefulness at the right price tag. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 221
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Great reads from around the web on October 25th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. " The Web Is Dead. Long Live the Internet | Magazine – "Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.

Web 175
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

This is from the perspective of a web developer, and this overview leans towards the implementation of GA and Google Tag Manager (GTM) and not on building reports within the GA4 interface once data is flowing. Universal Analytics (a.k.a. A number of default events are app-only and web-only. Event Types.

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Celebrate Today: One Web. For All.

Amy Sample Ward

A day of on and offline events spanning the globe celebrating the Web. This year’s theme is One Web. So, for OneWebDay today I wanted to share a few ways that I think we can all help others join the conversation about creating a Web that includes everyone. Are you developing tools, applications, or platforms for the web?

Celebrate 164
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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

Google is sunsetting Universal Analytics on July 1, 2023. Search engines can’t tell from a PDF what your content is really all about because all of the text is treated equally; PDF pages are lacking H tags that provide a hierarchy for what the page is all about. See ERIC’s Policy Priorities web page here. For so many reasons.

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Comprehensive Guide to Google Analytics 4 for Nonprofits

Qgiv

This new analytics software is taking the place of Universal Analytics , its predecessor program. For nonprofits already using Universal Analytics for data and insights about website visitors, the short answer is because you have to make the transition. By July 1 st , 2023 Universal Analytics won’t be supported.