Eric Jacobsen Blog

AUGUST 23, 2021

To thrive in this world in flux, we need to radically reshape our relationship to uncertainty and flip the script to sustain a healthy and productive outlook,” explains April. Stretching beyond your comfort zone fast tracks your creativity. How would you rate your organization’s ability to flux? It enhances your productivity.

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Change Script South Africa Colombia 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Twitter Conversion Tracking. LinkedIn conversion tracking. That’s it.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. The next step is figure out the script and pathways for the conversation. Click to Check Out Beth Bot.

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Script Ethiopia Nonprofit Facebook 103

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.”

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Video Nonprofit Images Awareness 87

Get Fully Funded

DECEMBER 14, 2021

Your organization has the inside track on how to help people or animals in a meaningful way. Work from a script so everyone is comfortable making these calls, asking for donations. Then see who did not open your Giving Tuesday emails and send them an email with a different subject line, one more likely to yield a higher open rate.

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Campaign Giving Strategy Gift 130

Bloomerang

JUNE 7, 2021

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple! Don’t count on them remembering.

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Action Strategy Donor Calendar 137

sgEngage

MAY 31, 2023

Experiment with Journey Mapping A colorful visualization of the constituent experience, journey mapping is a model that helps you track how and when you engage with supporters and when and why they make the giving choices they do. It’s a common practice for commercial enterprises. Build unique partnerships that amplify the lifestyle.

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Donor Registration Map United Kingdom 72

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them.

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Relationship Raise Tips Fundraising 208

EveryAction

JUNE 20, 2023

We also recently made enhancements to our OpenVPB phone bank organizing tool to allow users to set a default script and up to four alternate scripts for their phone banks. Work that maximizes conversion rates on our forms.

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Script Product Mobile Phone 190

Tech Soup

SEPTEMBER 16, 2014

Morgan, and Target; the ongoing NSA spying scandal; and increasing rates of identity theft, who wouldn't get a little concerned? No Script is a Firefox browser extension that blocks malicious scripts and allows JavaScript, Java, and other potentially dangerous content only from sites I trust.

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Nonprofits Source

JANUARY 23, 2023

Monthly compliance: Google requires Ad Grant recipients to meet a series of ongoing requirements, including maintaining a 5% click-through rate and having valid conversion tracking set up. They’ll track the interactions supporters take on your site and provide insight into the overall success of your ads. Compliance.

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Grant Google Management Guide 52

Connection Cafe

MARCH 2, 2018

Ensure that your telefund callers have a script for verifying and asking for employer information and reminding alums and donors alike of the possibility of matching gifts; input or import matching data into phonathon software. Remind donors during your phonathons. This is a great opportunity to promote matching gifts.

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Gift Awareness Raise FAQ 31

Network for Good

MAY 3, 2021

Track your response rates and revenue, as well as retention over time. Create a simple call script and get your board involved. If you’re still on the fence about gifts, try a A/B test to sort it out. Send one group an appeal that includes a thank-you gift offer and one that leaves it out. Do I have to thank my monthly donors?

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Program Giving Gift Goal 52

Network for Good

MAY 3, 2021

Track your response rates and revenue, as well as retention over time. Create a simple call script and get your board involved. If you’re still on the fence about gifts, try a A/B test to sort it out. Send one group an appeal that includes a thank-you gift offer and one that leaves it out. Do I have to thank my monthly donors?

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Program Giving Gift Goal 52

Connection Cafe

APRIL 23, 2015

Email open rates, hyperlink click-thrus, and conversions tell the story. Tracking month-over-month online giving and monitoring your website traffic paints the picture of success with hard numbers. Inspectlet seemed too whiz-bang good to be true, but with a small embed script you can record and playback anyone using your website.

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Design Websites Tools Script 20

NTEN

JANUARY 22, 2009

When encoding your mp3 file, two important considerations are the ID3 tags and the bit rate. The track name, artist, and album are the most important fields to complete, but don’t forget to change the genre to "Podcast", as well. The bit rate determines the quality of the audio. Marketing and Distribution.

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Podcast Audio Music Support 59

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Join us as we take a deep dive to explain: What SEO is and how it works.

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Beginner Digital Marketing Guide 91

Whole Whale

JUNE 1, 2023

For testing, there could be 0 shot tests designed but we have put a placeholder of a “failure rate” of less than 10% – meaning the bot just fails to answer or transfer the user at the right time, and a “harm rate” 0% – meaning an actually harmful answer is provided. failure rate less than 10%, harm rate 0%.

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Teen Test Advice Review 52

Whole Whale

JUNE 13, 2022

You can turn blog posts into infographics, podcasts, or even video scripts with minimal effort. Freelancers can help you save time and money by outsourcing tasks like copywriting and content updates at a competitive rate. Don’t let your hard work go to waste—repurpose your best pieces into new formats or for different platforms.

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Content Social Media YouTube Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds.

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Measure Social Media Tools Technorati 50

Bloomerang

JULY 2, 2021

You can put them in the chat box as well, but we prefer Q&A, I prefer Q&A because it’s easier to track your questions. I will set up Google Alerts on prospects that I have been tracking for years, donors I’ve been tracking for years. And so I’ll do like a script with them. Great question, Tanya.

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Virtual Communication Video Newsletter 114

Nonprofits Source

JULY 5, 2018

Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Track Your Keyword Rankings. Bounce rate. Second, the bounce rate is quite high at about 80%.

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Results Digital Marketing Practice 58

Nonprofits Source

JANUARY 13, 2017

Google, with it’s over 200 ranking factors , include on-page factors such as bounce rate , average time spent on a page, and pages viewed per visit. It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. The more useful the content, the higher it ranks in search results.

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Research Marketing Case Study Search 89

Nonprofits Source

OCTOBER 11, 2017

By outlining your article, you’re able to stay on track while referring back to it as a guideline. I’ve also found that making a few simple adjustments to your headline process can dramatically improve audience response rates as well as organic search results. Let me show you how: Identify Keyword Opportunities.

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Process Content Digital Marketing 98