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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Thank you’s. Peer to peer.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Thank you’s. Peer to peer.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

How to measure and track digital marketing success. While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Join us as we take a deep dive to explain: What SEO is and how it works.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds.

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Track Your Keyword Rankings. Bounce rate. Second, the bounce rate is quite high at about 80%.

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