article thumbnail

Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

article thumbnail

Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . The Donor Retention Crisis—and Why It Matters. whereas the new donor retention rate was 19.3%.

Retention 111
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

article thumbnail

2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. Classy ] 72% of individuals say that the presence of a charity rating badge on a donation page increases their likelihood of giving.

article thumbnail

Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals.

Mail 107
article thumbnail

Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The full 2023 Benchmarks Study offers a sumptuous spread including digital ads, social media, email, mobile messaging, web traffic, and more. We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! The 2023 M+R Benchmarks Study is served!

Benchmark 100
article thumbnail

Study finds 5.2 percent fundraising growth but low retention in 2020

Candid

The study also found unprecedented levels of donor mobility in 2020, with the number of new and recaptured donors up 8.2 The study also found unprecedented levels of donor mobility in 2020, with the number of new and recaptured donors up 8.2 percent and 8.4 percent and 14.9 percent and 8.4 percent and 14.9 percent) and supersize (5.3