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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s also worth testing out a campaign to generate cash donations on your website.

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How to Build a Story Arc for a Non-Profit Fundraising Campaign

The Storytelling Non-profit

Story arcs play an important role in non-profit narrative development. As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. Why Non-Profits Need to Think in Story Arcs.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. Your non-profit website says all this about you and more! That was a real bummer!

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4 Ways to Use Trello to Manage Your Non-Profit Communications Program

The Storytelling Non-profit

In addition to using Trello for The Storytelling Non-Profit, I use it personally for meal planning and household management. Story Bank If your non-profit wants to share stories and get more mileage out of your best stories, you need to have a story bank. Here's my step-by-step tutorial for setting up a story bank.

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How to Plan Your Non-Profit’s Stories for the Next 90 Days

The Storytelling Non-profit

The start of a new quarter is a great time to step back and do some strategic planning for your non-profit. You can check out a video tutorial I have on creating your non-profit’s 90-day communications plan here. Today we’re going to plan your non-profit’s stories for the next 90 days.

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Free Facebook Guide for Small Non-profits

Wild Apricot

– social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.( read more ).

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What You Need to Know for Successful Year-End Fundraising

The Storytelling Non-profit

The problem with them is that they are very surface level and they don’t speak the heart of your non-profit’s impact or mission. I see a lot of non-profit fundraising appeals that are exceptionally good at recounting the facts. Use Your Messaging to Figure Out Your Non-Profit’s Stories.