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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. Spam Rate The spam rate is the percentage of email recipients that mark your emails as spam. Anything above 0.3%

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Lame spam of the day: targeting golfers

Robert Weiner

The latest lame spams in my inbox are aimed at golfers. Text: If you haven't visited the brand new Golfers Insider website, then you are missing out on FREE golf instructional videos from top PGA teaching professionals like Martin Chuck, Mark Evershed, Eddie Merrins and Roger Fredericks. How's that for micro-targeting?

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. Until then, when you’re advocating for the nonprofit where you currently work, the professionalism of your profile directly reflects upon your nonprofit.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Invite folks on your planning team, board of directors, organizational staff, dedicated volunteers, or partners to share the link to their personal and professional network and broaden your reach even further. Leverage both organic and paid social media channels to help spread the word about the tournament. Email campaigns.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors. One common concern nonprofit professionals have expressed with mobile fundraising is follow up. So how can you legally and easily build your list? Donor Follow Up.

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. Until then, when you’re advocating for the nonprofit where you currently work, the professionalism of your profile directly reflects upon your nonprofit.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

To prevent email from being flagged as spam, McClelland suggests at a minimum avoiding overuse of spammy language such as “free,” “bargain,” and “first come, first served,” especially during the run-up to holidays or other busy times when inboxes are already teeming with retail ads and come-ons. “If

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