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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement. Members received a new poll each week, providing them with an opportunity to quickly share opinions and insights.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Nancy MacRae, MS, CAE, ENA, describes the relationship between trust and culture. “As Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily.

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Make Your Charity Gala Event a Donor Cultivation Powerhouse

Greater Giving

Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. Remember, nurturing relationships is key to unlocking long-term support.

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Thursday Thoughts: engaging advocates all year round

EveryAction

When advocacy campaigns are quiet, consider some other engaging advocacy content that can be written and approved in advance to ensure advocates are still opening and clicking your messages: Flash poll: Create a one-question poll that is irresistible to advocates, such as “Which of the following should be a higher priority?

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Building Personal Relationships with Thousands at a Time

NetWits

As evidenced by the post title, I like to think of targeted content as the ability to build personal relationships with hundreds, or even thousands, of constituents at a time. What is Targeted Content? Think about it this way. Let’s say your organization has 3 primary service programs: animals, homeless and youth.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them. Utilize discussions boards, polls, blogs, surveys and social media to actively engage participants throughout the fundraising campaign. 4) Activate.

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