Your Voice Really Does Count: Why It Is Important to Participate in Surveys
Tech Soup Blog
SEPTEMBER 11, 2013
Do you suffer from survey fatigue? It seems that a new survey pops up every day, sent to you by organizations, businesses, advertisers, pollsters, and opinion analysts. Surveys are often an advertising gimmick, a marketing ploy, or a general nuisance. Before the advent of simple survey software, which leveled the playing field, surveys were run by businesses and organizations large enough to have a statistical department or a partnership with a university.