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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

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The Secret Way To Boost Year-End Gifts

Bloomerang

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texting is the 21st century version of a phone call. Much lower!

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. Want more samples? That’s average. ).

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How to Get Leadership Buy-in for Streamlining Your Grantee Application

sgEngage

Or you can track the time it takes you to fill out the form, either with sample data or by trying to collect similar data from your own systems. You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges.

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

The minute you understand and act on this, your retention rates will rise. If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. Here’s a sample: Dear [donor first name], I’ve been thinking about you and wondering how you are.

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

If someone wants to reach you by phone or email, it should be easy for them to do so. Did you know the average nonprofit email open rate for nonprofits is 25%? Keep in mind that, per the Fundraising Effectiveness Project , ongoing donors renew at a much higher rate (60%) than first-time donors (19%). Try three times.

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