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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average allowable spam rate is 0.1%.

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Lame spams of the day: assorted LinkedIn ploys

Robert Weiner

Lots of spam is coming from fake LinkedIn accounts these days. Review your letters settings. Not once has LinkedIn made your email address open to any another LinkedIn user without your permission. Click Apply shop coupon code to open the field to enter the coupon code for your order. Enter your InBox by clicking here.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. .|

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Lame spam of the day: Rock Cruit/Rockzone Management

Robert Weiner

I've been seeing a bunch of spams trying to prey on job seekers. We look forward to reviewing your application, but can not do so until you complete our internal application. We look forward to reviewing your application, but can not do so until you complete our internal application. Particularly evil in these tough times.

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Lame Spams of the Day: Job Offers

Robert Weiner

Thank you for submitting your information for potential employment openings. We look forward to reviewing your application, but can not do so until you complete our. Furthermore, the following perks are potentially open: - Paid Time Off. Thank you for submitting your detailed information for open work opportunities.

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Lame spam of the day: CareerBuilder position notices

Robert Weiner

Version 1: Subject: Open position which you might be interested in. You can review the position on the CareerBuilder site here: Chief Business Development Officer. You can review the position on the CareerBuilder site here: Chief accounting officer. Version 5: Subject: Careerbuilder.com open position notification.

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