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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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Email is dead … long live Email?

Zen and the Art of Nonprofit Technology

First, spam was going to kill email. It certainly is true that most email sent these days is spam, but that hasn’t managed to kill it. I’m focusing on tools that are free and open source – tools that you would install on your own server, or your own private cloud. Someone else can round up the free services.

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Free and open source tool #5: WordPress

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Free and open source tool #5: WordPress January 24, 2008 It seems like a good day to talk about WordPress. Here is yet another amazing free and open source tool getting a lot of good attention.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Keep your eyes and ears open for Twitter Chats relevant to your mission and programs, save the date and time, and then jump in on the day of.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a result, they’ll be able to distinguish your content from spam, increasing the likelihood that they’ll engage with the emails you send or information you publish online. Your supporters should be able to quickly identify emails and website pages as belonging to your organization. Explain the benefits of joining.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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