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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? What other museums do they follow/enjoy visiting? Essentially, it’s the path that subscribers follow when getting to know your organization whether it be a physical one like in the museum, or online through curated touchpoints that guide them along a certain route. open rate, CTR.

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Self Care in the Museum Workplace

Connection Cafe

The following post was originally published on the Center for the Future of Museums blog. On Wednesday, August 8, over 300 museum professionals joined CFM director Elizabeth Merritt and Seema Rao, principal of Brilliant Idea Studio , to explore self-care in the museum workplace. But effort and efficacy are not the same.

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professionals

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How to Get Your Visitors to Post About Your Arts and Cultural Organization

sgEngage

Even if tech-savvy visitors do post, who’s to say that they will be sure to tag you? According to The Art Newspaper’s annual survey in 2021, visits to the world’s 100 most-visited museums plummeted by 77% in 2020 due to the coronavirus pandemic. Photo Credit: Devon Rose Turner, Natural History Museum, London. .

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The Participatory Museum Process Part 4: Adventures in Self-Publishing

Museum 2.0

This is the final segment in a four-part series about writing The Participatory Museum. This posts explains why and how I self-published The Participatory Museum. COST: Museum books tend to be expensive - because they are printed in small runs, the price for a 400-page paperback can be as high as $40. Why Self-Publish?

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Guest Post by Debra Askanase: Fill the Gap Campaign Crowdsourcing for Citizen Museum Curators

Beth's Blog: How Nonprofits Can Use Social Media

Photo by American Art Museum Note from Beth: This week I'm trying to understand crowdsourcing and nonprofits, hopefully with a crowd of other folks. It is an open study/storage facility displaying about thirty-three hundred objects from the collection of the Smithsonian American Art Museum. What is the Luce Foundation Center doing?

Museum 92
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Community-Engagement, Visitor-Centered, and Other Words

Museum 2.0

Here is the gist of my remarks: Community Engagement is one of those terms that is tossed around in museums but can become encrusted with coded meaning. Often museums use the word community engagement to mean bringing in low-income people, with “community” being a coded term for underprivileged people. They might be underserved or not.

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Techniques for Identifying and Amplifying Social Objects in Museums

Museum 2.0

I spent last week in the glorious country of Taiwan, hiking, eating, and working with museum professionals and graduate students at a conference hosted at the Taiwan National Museum of Fine Arts. It's not topic-specific; I've done these exercises with art, history, science, and children's museums to useful effect.

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