Stay the Course Through Changing Weather—Strategic Advice From Association CEOs
.orgSource
JULY 10, 2023
Set clear expectations and roles from the beginning. Resist the temptation to model the competition. Could you develop a profile of member wants/needs in each demographic group? Better yet, set the example of being agile, innovative and forward-thinking—don’t wait to respond to change. Be the disruption. To the organization?
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