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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

Technique 245
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

They then promoted that content to unengaged members with similar profiles. Member engagement scoring and modeling removes the guesswork E ngagement is an exchange of value between your member and your association. Associations want to ask and observe, and the answers collected should help to validate each other.

Data 210
professionals

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In conversation: using data and education to advance racial equity at MEASURE

Candid

Through our CARE Model process and other tools , we ensure communities and institutions embrace lived-experience data of marginalized populations in order to deconstruct underlying narratives and work together to find equitable solutions. What is the MEASURE CARE Model and what problem are you trying to solve with this program?

Measure 98
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 362
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Google Analytics and Benchmarks: HAWK

M+R

You can use this handy template as a model of relevant UA data to archive (monthly total visitors, organic visitors, pageviews and donations) and follow the Benchmarks instructions on how to pull this data. Instead of tracking sessions , GA4 uses an event-based data model. What does that mean?

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#DontTrainOnMe: Are you Polluting your LLM Brand?

Whole Whale

This is a potent metaphor as LLMs (Large Language Models) are described as being trained on oceans of web and other data. So, the risk of just putting a small amount of your sensitive data in the next model is like a drop in that ocean, not a problem. ” So you’re telling me there’s a chance? Bigger is different.

Model 52
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Nonprofit Disruption: Evolving Models of Engagement and Support

Beth's Blog: How Nonprofits Can Use Social Media

DISRUPTION: Evolving Models of Engagement and Support. My colleagues at The Monitor Institute just published a study called “ Disruption: Evolving Models of Engagement and Support ,&# a national study of member-based advocacy organizations. View more documents from Working Wikily. and James L. and James L.

Model 104