Stay the Course Through Changing Weather—Strategic Advice From Association CEOs
.orgSource
JULY 10, 2023
During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Set clear expectations and roles from the beginning. Resist the temptation to model the competition. Could you develop a profile of member wants/needs in each demographic group? Be the disruption.
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