Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand. This question is huge!

Virtual 94

Virtual Platform Question Broadcast 94

Association Analytics

APRIL 1, 2024

The team likes to take advantage of every opportunity to ask members questions, from polls, to website forms, and longer annual surveys conducted through Survey Monkey. One opportunity IAEE uses for observation is a series of small group discussions called Community Buzz Hours.

Data 210

Data Strategy Associations Survey 210

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

Social Media 52

Social Media Data Strategy Media 52

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

But what about social media as another form of communication? That was the question I cam to this issue with. There are good arguments for why social media will radically change standard CRM practices. You should definitely read the report I mentioned in my earlier post. And I welcome any comments.

Metrics 154

Metrics Social Synchronous Wikipedia 154

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. Launched on May 5, 2003, LinkedIn is a social network for professionals.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

AccelEvents

AUGUST 10, 2020

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. But before you start randomly lobbing questions at participants, we have a few tips that will help you improve the process.

Survey 59

Survey Virtual Question Sponsor 59

The MatrixFiles

FEBRUARY 23, 2024

Higher education and the media have been hard hit with trust issues. Americans today question the value of a college degree and mistrust the so-called “ivory tower” experts. They also distrust the media, calling bias and questioning facts. Members report having to work doubly and triply hard to shore up their credibility.

Associations 130

Associations Industry Government Education 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. The questions he raised include: ??is

Social Media 178

Social Media Public Media Community 178

M+R

MARCH 11, 2024

Have a question? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. This year’s M+R Benchmarks will feature a virtual candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more.

Mail 73

Mail Results Benchmark United States 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” Here’s why it is important according to the Lean Analytics: It answers the most important question you have.

Metrics 101

Metrics Measure Analytics Method 101

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand. This question is huge!

Virtual 52

Virtual Platform Question Broadcast 52

Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. How many is your association using consistently?

Analytics 169

Analytics Marketing Taxonomy Module 169

NTEN

JULY 5, 2012

So many people asked interesting and thoughtful questions during the webinar that we wanted to make sure everyone gets a chance to see them and participate in the discussion! Check out the questions and answers below – they should be useful whether or not you were able to attend the webinar last week.

Metrics 64

Metrics Facebook Question Benchmark 64

Care2

DECEMBER 23, 2010

Are you measuring the right social media metrics or do you have your head in the sand? As the web becomes more and more social you’ve probably noticed that it’s easy to get sucked into the black hole known as social engagement – using social media with no idea where you’re headed. Good question.

Metrics 74

Metrics Social Media Track Media 74

EveryAction

APRIL 6, 2017

You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc. TCW: "How do you harness the power of social media with marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

Story 52

Story Profile Metrics Accessibility 52

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. With seesmic you’ll be able to manage all your social media activity in one place for free.

Social Media 251

Social Media Media Social Slides 251

Care2

JANUARY 7, 2013

If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question. What video’s get the most views? What white papers are downloaded the most?

Metrics 71

Metrics Content Track Analytics 71

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We started out by listening and found many people asking questions about us or our issues. Who maintains your social media campaigns?

United States 246

United States Social Media Interview Examples 246

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

Attitude 97

Attitude Social Media Measure San Francisco 97

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Establish the fundamental aspects of your podcast by answering the following questions: What is the primary goal of the podcast? Consistent. This practice will guarantee that you always have content to post.

Audio 76

Audio Podcast Content Phase 76

NetWits

APRIL 13, 2013

That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John Haydon , Farra Trompeter from BigDuck, Carie Lewis from HSUS and Casey Golden from SmallAct at #13NTC. Ask questions, live tweet, chime in with your answers, etc. >$10k) using social media.

Social Media 101

Social Media Media Social Fundraising 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. Yet, there are those constant nagging questions. Social media is evolving at an incredible pace. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Get Fully Funded

JANUARY 5, 2024

Whether you’re planning holiday events or social media campaigns, incorporating texts into your promotion strategy can have a big impact on your success. Keep an eye on your metrics. Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. Keep an eye on your metrics.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. The bot replies to frequently asked questions about the organization’s emergency response programs such as applying to receive help as well as volunteering and donating to support specific programs.

Social Media 86

Social Media Team Media Hurricane 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Non Profit Quarterly

NOVEMBER 7, 2023

The idea is to both directly pool and contribute $500 million toward local journalism and, in doing so, spark wider and sustained investment in local journalism in the years to come, says Kathy Im, director of journalism and media for the MacArthur Foundation. The main question will boil down to: ‘Did we make a difference?’”

Local 99

Local Pledge News Support 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

sgEngage

APRIL 17, 2024

Looking backwards at historical data helps you answer that question. You probably start ticking through a familiar list of questions that help you make your culinary and nutritional decisions: Do I need coffee? There are grassroots groups on social media, listservs, and informal peer groups for users of various Blackbaud products.

Chart 78

Chart Map Data Attention 78

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. That's the secret sauce.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofits Source

FEBRUARY 22, 2024

To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. Traffic sources. Bounce rate.

WordPress 52

WordPress Content Strategy Create 52

Candid

JANUARY 18, 2022

Brand: logo, tagline, website, and social media names/handles—so donors can see your nonprofit’s latest activity . Strategy & goals: upload strategic plan or briefly answer two questions . Metrics: share at least one metric from 2021 . Programs—a chance to share programs and to build your brand .

Info 98

Info Profile Metrics Demonstration 98