Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Describe what you plan to improve and outline how you plan to measure it.

Analytics 169

Analytics Language Associations Case Study 169

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. You or your marketing agency may conduct interviews with target audience members, share surveys, create audience personas, perform A/B tests, and more. Conducting user research. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits.

ROI 28

ROI email Software Marketing 28

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. Your online donor retention rate. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

Report 52

Report Project Effective Retention 52

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. The average nonprofit has a 28.59% email open rate, while small organizations report open rates as high as 45.7%.

Guide 52

Guide Fundraising Mail Metrics 52

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” Fundraising ROI. In general, when measuring any kind of impact, plan to choose multiple relevant metrics.

Metrics 52

Metrics Impact Guide Literacy 52

Bloomerang

JUNE 14, 2021

A new survey from McKinsey finds responses to the Covid-19 pandemic sped business adoption of digital technologies by several years—and many of these changes will likely be here for the long haul. Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services.

Digital 120

Digital Strategy Nonprofit Phase 120

NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. Using Social Media to Generate Buzz and Measureable Results.

Social Media 200

Social Media Raise Washington Online 200

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Linkedin Relationship 96

Forum One

JULY 13, 2021

Decreased ROI on ad spending. In this first instance, the advertiser would experience a lower reach and higher CPM (“cost per mille” or cost per thousand is a measurement of the cost an advertiser pays for one thousand views or impressions) compared to when the same audience was targeted previously. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Bloomerang

NOVEMBER 10, 2023

Send a survey if you don’t hear back. Use your CRM to develop a report template to measure your program’s impact. For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program. Make one last phone call.

Gift 101

Gift Raise Guide Relationship 101

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Some of the reasons for a high spam rate include: Making unsubscribing difficult.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Balancing the Yin: 3 Tactics for Healthy Acquisition.

email 36

email Build Articulate Campaign 36

Connection Cafe

NOVEMBER 7, 2013

1. You can get measurable results. Everybody wants to see the return of investment (ROI) and draw a clearer picture to see if the efforts put in something have results or not. Well if in the first place your action was based on reliable data, for sure you can measure the outcome. The effect?

Data 38

Data Management Nonprofit Survey 38

NonProfit Hub

SEPTEMBER 25, 2015

And anyway, according to a recent survey by Convio, organization size and integrated marketing sophistication do not correlate , so the size of your nonprofit does not mean you can’t have successful IMC. ROI, or return on investment, is yet another jargon term that we have all heard from the business world. Increase Your Return.

Integration 28

Integration Practice Profit Marketing 28

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. The process of proving ROI is complex. Motivations for adopting an integrated marketing philosophy vary.

Integration 32

Integration Marketing Org Channel 32

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 98

Ideas Guide Online Fundraising 98

Get Fully Funded

SEPTEMBER 13, 2022

Measurable: Set goals that you can quantify or easily measure so you can track your progress toward your goal. With most fundraisers, you’ll want to measure the total amount of money you raised (your gross) and the amount you cleared after expenses (your net). What was the click-through rate?

Fundraising 111

Fundraising Nonprofit Measure Goal 111

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, NTEN recently published a report on the results of a survey covering CRM satisfaction.

Social Media 34

Social Media Trend Advocacy Online 34

Bloomerang

OCTOBER 2, 2021

My executive director asks, maybe my board asks, you know, “Are we getting an ROI at budget time? There are some just four things actually that you do need to get tech ROI, and I want to introduce you to these four things right now. ” That doesn’t seem like it’s going to get us a good ROI. Is it worth it?”

Technology 105

Technology Video Nonprofit System 105

Givinga

JANUARY 22, 2019

The surge in consumer and employee influence is also taking effect, making it easier to measure business impact. We can now clearly measure the market demand for corporate responsibility initiatives, but many companies still struggle to define how CR programs impact their business. That’s a priority for the majority of organizations.

Platform 45

Platform Business Giving Charity 45

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) Evaluation: Measure outputs and outcomes. Keep reading. Use Your E-mail Signature.

Communication 93

Communication Effective Impact Benchmark 93

NonProfit Hub

MARCH 7, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Sending out a link to a survey via email. If you want to give your donor conversion rate a boost, make sure that your donation form is as simple as possible.

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Sending out a link to a survey via email. If you want to give your donor conversion rate a boost, make sure that your donation form is as simple as possible.

Fundraising 28

Fundraising Tips Social Media Method 28