Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” ” Here’s a quick review of both books.

Metrics 101

Metrics Measure Analytics Method 101

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Surveys can be a great tool for this. 1-5) or as a percentage.

Guide 52

Guide Business Support Metrics 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

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Statistics Stats Program Management 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

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Measure Impact Program San Francisco 50

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

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Org Raise Tools Help 82

Nonprofits Source

APRIL 3, 2024

As we discuss these methods, consider your current approach to recruitment marketing and which of these strategies would complement it well. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

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Organization Online Influence Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Some popular tools include Supermetrics, FiveTran, Analytics Canvas, and Power My Analytics.

Analytics 50

Analytics University Data API 50

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Using this tool, you can track the following donor demographics: Age: Do your donors tend to be younger, older, or somewhere in between? Review your donor demographics.

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Donation Donor Giving Demographics 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Media Cause

NOVEMBER 5, 2021

Heeding our own advice, we have been helping a number of clients to get up and running with new GA4 properties, the tags they’ll need to deploy the GA4 code through Google Tag Manager or walking them through the steps of adding the GA4 directly to their website’s pages (not a method we would typically recommend, but that’s a whole other blog post!).

Analytics 52

Analytics Google Story University 52

Qgiv

APRIL 22, 2024

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. With how many people use social media, it’s a great marketing tool to maximize the amount of people your nonprofit can reach.

Marketing 52

Marketing Guide Nonprofit Channel 52

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more. Mexico border.

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Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We measure the impact of our campaigns by counting social mentions. We do that with our Big Listening tools (Radian6, Topsy Pro, etc.),

Campaign 122

Campaign Conservancy Measure Method 122

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

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Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

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Results Metrics Measure Associations 97

Beneblog: Technology Meets Society

MARCH 10, 2014

But do they measure the real impact we’re making in the lives of our beneficiaries? Can attribution hold up when it comes to measuring the human experience of hope, self-worth, or reconciliation? You also have to be a little flexible: Real-world measurement often requires a certain amount of creativity.”

Data 168

Data Classroom Measure Accessibility 168

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

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San Francisco Organization Kiva Metrics 104

Bloomerang

NOVEMBER 10, 2023

7 steps to start a major gift program Major gift fundraising tools Let’s start by reviewing the basics of what these key donations are. Prospect research software like DonorSearch provides tools that will automate analyzing wealth information for each prospect. Use your CRM to develop a report template to measure your program’s impact.

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Gift Raise Guide Relationship 100

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. Bloomerang’s fundraising tools include customizable giving pages, peer-to-peer fundraising and crowdfunding capabilities, text-to-donate functionality, and more.

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Websites Paypal Fundraising Nonprofit 77

Bloomerang

AUGUST 30, 2023

While online giving platforms are an essential type of fundraising software, they aren’t the only tools that will help grow your fundraising results and build stronger donor relationships. Keep in mind that the most effective fundraising software offers multiple tools within the same platform.

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Software Guide Fundraising Platform 90

Qgiv

JUNE 23, 2021

The tools you choose will depend on your nonprofit’s unique needs! Once you have that part in place, it’s time to find fundraising tools that will help you meet those goals. This means identifying effective and capable tools to help you make strategic moves based on accurate, updated data. .

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Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

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Metrics Museum Technorati Influence 50

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

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Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

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Data Measure Sample Seattle 111

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Description : Even if you have only 30 minutes for social media in each day you can use these methods to be strategic and make the most of your engagement. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

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Kentucky Leadership ROI Social Media 122

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

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Report Measure Process Impact 81

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Experience Our Nonprofit Event On-Demand. Virtual Fundraising Event Planning and Execution.

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Virtual Professional Marketing Fundraising 105

Tech Soup

OCTOBER 12, 2017

This series will highlight social media best practices to keep patrons and library staff engaged, develop measurable goals, and cultivate new readers and learners in your community. On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time. Register for November 30.

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Library Social Media Media Social 80

Gyrus

DECEMBER 13, 2018

eLearning Assessment Tools. This is why the LMS must have inbuilt features that support a variety of eLearning assessment methods or tools, such as eLearning templates. Hence, always invest in an LMS that has data security measures in place, for example, encryption protocols and protected servers. Data Security.

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eLearning Training Train Analytics 55

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Here’s a run through of the Tools Galore session. More than 3.5

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

CauseVox

APRIL 13, 2022

As virtual fundraisers have grown in importance and popularity over the past couple years, peer to peer fundraisers have emerged as a necessary tool for nonprofits looking to raise more with less effort. On average, peer to peer fundraising raises twice as much as other digital fundraising methods.

Fundraising 74

Fundraising Benchmark Campaign Raise 74