.orgSource
APRIL 1, 2024
Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.
Media Cause
FEBRUARY 7, 2023
Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.
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Byte Technology
JANUARY 14, 2022
A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.
Forum One
MARCH 12, 2024
While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. Of course, what AI generates is never perfect right out of the gate.
AccelEvents
AUGUST 16, 2021
At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . CRM and email marketing integrations.
TechImpact
OCTOBER 2, 2014
Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%.
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.
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