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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 303
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Unsubscribe rates did not change much.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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What Apple’s privacy changes mean for email open rates

M+R

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. Email marketers in the nonprofit and for-profit sectors will continue to experiment and innovate.

Rate 122
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Conversion rate (e.g., Email metrics. Response rate (how often did people reply directly to your email?).

Metrics 75
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. Why Reporting Matters to Board Members.

ROI 329
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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.