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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Open Data Project Language Sponsors.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. It’s primarily intended to prevent spam email ads from commercial entities, but nonprofits are not exempt.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. Track the date, time and method of their consent. Do you have a process for recording and tracking consent? or any other country outside of Canada, this law applies to you.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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