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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. It’s primarily intended to prevent spam email ads from commercial entities, but nonprofits are not exempt.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. ca or for any mailing addresses residing inCanada. Track the date, time and method of their consent. Do you have a process for recording and tracking consent?

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

If your nonprofit is on the right track with social media, then you’ll notice an increase in the metrics from month to month over time. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. If not, then your social media strategy is missing something.