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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Comment on your blog post.

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Intro to Google Analytics - Part 3

Connection Cafe

Unfortunately, some international traffic is likely to be from spammers & spam robots, but most are probably legitimate. Visitor location is determined by the IP address they are visiting from, but Google also tracks language, which is determined by the settings on a visitors’ computer.