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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

How to measure and track digital marketing success. Think of SEO as the language used by search engines to communicate with your website. In the past, people would try to game the algorithms by spamming anchor text links to artificially increase their rankings. Why nonprofits should be investing in SEO.