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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

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Worst of Museums for this Decade

Museum 2.0

These two adages were both in my mind last week when I asked people for the worst museum trends. I wasn't surprised that the worst trends had much more pick up than best. In this decade museums worst trends were in labor and tech: 1. good riddance to museum studies programs! . Ask and you shall receive.

Museum 45
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Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I This week, I'm summarizing everyone else's ideas about the best trends of the decade. Many respondents talked about a fundamental shift in museums from them to us. We transformed from transmit to recieve.

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A Decade of Museums and Museum Work

Museum 2.0

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. But I couldn’t get there.

Museum 21
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On White Privilege and Museums

Museum 2.0

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. The popular reference point for what a museum is--a temple for contemplation--is based on a Euro-centric set of myths and implies a white set of behaviors.

Museum 55
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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). Conflating financial trends with financial position.

Museum 55
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Forum One Wins 11 Communicator Awards

Forum One

Organized by the Academy of Interactive & Visual Arts (AIVA) , this year’s 28th annual awards includes over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. National Museum of African American History and Culture’s Talking About Race. Arkansas Museum of Fine Arts.

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