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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Tech integrations: See how the application integrates with other tools you use.

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How Organizations Can Use VR and AR Tech for Fundraising

Nonprofit Tech for Good

Augmented reality (AR) and virtual reality (VR) are new technologies that allow users to interact with a virtual environment. The phrase “out of sight, out of mind” is the bane of nonprofit fundraising. What are AR and VR, and how can you use these advances to help support your own organization? Microsoft Hololens.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. Our teams are critically important.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Include your teams in strategy sessions and provide them with the tech tools they need to keep pace. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. A facilitator can help sort through obstacles and guide people toward effective interaction.

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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

While face-to-face gatherings were no longer permitted, IMPACT wanted to remain top of mind and virtual was the way to get it done. IMPACT ultimately decided to host an interactive virtual event for their customers called HubSpot Training Day. Plus, on-demand just doesn’t have the same engaging attendee experience as simulive.”.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. Ever since virtual events first became possible, the tech industry has been all over this space. And now, more than ever, tech has risen to the challenge and hosted some of the biggest most important tech virtual events this year. .